Dr. Michelle D. Steward (Ph.D., Arizona State University) is an Associate Professor at the School of Business at Wake Forest University.

Michelle's research interests center on issues involving business-to-business marketing, and how internal working relationships drive superior performance. Within this research domain, she examines the interrelationships among salespeople, supply managers and their internal customers.

Michelle's research has been published in journals such as the Journal of the Academy of Marketing Science, Journal of Business Research, Journal of International Marketing, Journal of Business-to-Business Marketing, Omega: The International Journal of Management Science, Journal of Marketing Education, Journal of Marketing Theory & Practice, Business Horizons and Marketing Management Journal.

Michelle has received both the Faculty Scholarship Award and the T.B. Rose Fellowship in Business for Instructional Innovation at Wake Forest University's School of Business, and has been internationally recognized with her co-authors as the winners of the S. Tamer Cavusgil Award for the "most significant contribution to the advancement of the practice of international marketing management."

In addition to teaching in the United States, Michelle has lived abroad and worked for the Ministry of Education in the Republic of South Korea.

Michelle is an Associate Editor for the Journal of Marketing Education.

• Ph D, Arizona State University (Marketing) - 2004
• MBA, University of West Florida- 1993
• BA, University of West Florida (Cultural Anthropology) - 1991

Research Interests

• Business-to-Business Relationships
• Sales Management

Teaching Interests

• Principles of Marketing
• Business-to-Business Marketing
• Global Marketing Strategy

• Steward, M. D., Narus, J. A., Roehm, M. L.,  Herbst, K. C. (2024). The new math in B2B online reviews: When are negatively-reviewed suppliers of interest? Marketing Management Journal, 22,  1-14.  | more information
• Chen, L., Jia, F., Steward, M.,  Schoenherr, T. (2022). The Role of Technology in Enabling Circular Supply Chain Management. Industrial Marketing Management, October,  A1-A6.
• Gupta, P., Steward, M., Narus, J. A.,  Seshadri, D. (2021). Pursuing digital marketing and sales transformation in an emerging market: Lessons from India's Tata Steel. Vikalpa , 46 (4),  197-208.  | more information
• Gupta, P., Steward, M., Narus, J. A.,  Seshadri, D. (2020). Two-Way Mentoring: How Employees Can Learn from One Another. Asian Management Insights, 7 (2),  60-65.  | more information
• Steward, M., Burns, A. C., Morgan, F. N.,  Roehm, M. L. (2020). Credible Effects: The Impact of Disclosure of Material Connections within Online Product Reviews. Journal of Public Policy & Marketing, 39 (3),  353-368.
• Boone, D. S., Steward, M., Narus, J. A.,  Roehm, M. L. (2020). Tradeoffs in Supplier Ratings in Supplier Selection: Strategic vs. Non-Strategic Purchases. Journal of Business-to-Business Marketing, 27 (2),  97-109.
• Steward, M., Narus, J. A., Roehm, M. L.,  Ritz, W. (2019). From Transactions to Journeys and Beyond: The Evolution of B2B Buying Process Modeling. Industrial Marketing Management, 83 (November),  288-300.
• Kumar, A., Steward, M.,  Morgan, F. N. (2018). Delivering Superior Customer Experience in Solutions Delivery Processes:Seven Factors for Success. Business Horizons, 5 (61),  775-782.
• Steward, M.,  Scott, C. D. (2018). Leading Questions: A Categorization System. Marketing Management Journal, 28 (2),  80-92.
• Ritz, W., Steward, M., Morgan, F. N.,  Hair Jr., J. F. (2018). When Sales and Marketing Aren't Aligned, Both Suffer. Harvard Business Review  | more information
• Steward, M. D., Narus, J. A.,  Roehm, M. L. (2018). An Exploratory Study of Business-to-Business Online Customer Reviews: External Online Professional Communities and Internal Vendor Scorecards. Journal of the Academy of Marketing Science, 46 (2),  173-189.
• Atilla, E. A., Steward, M., Wu, Z.,  Hartley, J. L. (2018). Triadic Relationships in Healthcare. Business Horizons, 61 (2),  221-228.
• Rea, P., Kolp, A., Ritz, W.,  Steward, M. (2016). Corporate Ethics Can't Be Reduced to Compliance. Harvard Business Review  | more information
• Brower, H. H.,  Steward, M. D. (2015). Business Professors Need to Spend Time in Companies. Harvard Business Review  | more information
• Hartley, J. L., Brodke, M., Wheeler, J. V., Wu, Z.,  Steward, M. (2014). Exploring Supply Management Status, Internal Collaboration and Operating Performance. Operations Management Research, 7 (1-2),  24-35.
• Meredith, J. R., Steward, M.,  Lewis, B. (2011). Knowledge Dissemination in Operations Management:Published Perceptions Versus Academic Reality. Omega, 39 (4),  435-446.
• Steward, M.,  Lewis, B. (2010). A Comprehensive Analysis of Marketing Journal Rankings. Journal of Marketing Education, 32 (1),  75-92.
• Steward, M. D., Walker, B. A., Hutt, M. D.,  Kumar, A. (2010). The Coordination Strategies of High-Performing Account Mangers: Internal Working Relationships That Drive Success. Journal of the Academy of Marketing Science, 38 (5),  550-566.
• Steward, M., Wu, Z.,  Hartley, J. L. (2010). Exploring Intrapreneurial Ability and Supply Managers' Relationship Skills. Journal of Business-to-Business Marketing, 17 (2),  127-148.
• Steward, M., Martin, G. S., Burns, A. C.,  Bush, R. F. (2010). Using the Madeline Hunter Direct Instruction Model to Improve Outcome Assessments in Marketing Programs. Journal of Marketing Education, 32 (2),  128-139.
• Wu, Z., Steward, M.,  Hartley, J. (2010). Wearing Many Hats: Supply Managers' Behavioral Complexity and Its Impact on Supplier Relationships. Journal of Business Research, 63 (8),  817-823.
• Morgan, F., McCabe, D., Howley, M., McCabe, J.,  Steward, M. (2010). The Influence of Different Types of Cues-to-Action on Vaccination Behavior: An Exploratory Study. Journal of Marketing Theory & Practice, 18 (2),  197-214.
• Steward, M. D., Morgan, F. N., Crosby, L. A.,  Kumar, A. (2010). Exploring Cross-National Differences in Organizational Buyers' Normative Expectations of Supplier Performance. Journal of International Marketing, 18 (1),  23-40.
• Steward, M., Sanders, C. B.,  Bridges, S. (2009). Facilitating Knowledge Transfer during SOX-Mandated Audit Partner Rotation. Business Horizons, 52 (6),  573-582.
• Steward, M. (2009). A Typology of Coordination Strategies Employed by Business-to-Business Salespeople. Marketing Management Journal, 19 (1),  37-45.
• Steward, M., Hutt, M. D., Walker, B. A.,  Kumar, A. (2009). Role Identity and Attributions of High-Performing Salespeople. Journal of Business and Industrial Marketing, 24 (7),  463-473.
• Steward, M. (2008). Intraorganizational Knowledge Sharing among Key Account Salespeople: The Impact on Buyer Satisfaction. Marketing management Journal, 18 (2),  65-75.

• 2021 - T.B. Rose Fellowship in Business for Instructional Innovation
• 2021 - Wake Forest University School of Business Spirit Award
• 2019 - Wake Forest University School of Business Spirit Award
• 2017 - High Impact Scholarship Award, School of Business
• 2014 - Wake Forest University Meaningful Mentoring
• 2014 - Wake Forest University School of Business Spirit Award
• 2013 - Reviewer of the Year, Journal of Marketing Education
• 2011 - S. Tamer Cavusgil Award, American Marketing Association
• 2009 - The Faculty Scholarship Award, Calloway School of Business
• 2009 - T.B. Rose Fellowship in Business for Instructional Innovation, Calloway School of Business
• 2003 - Doctoral Student Teaching Excellence Award
• 2002 - Doctoral Student Teaching Excellence Award

• August 8, 2019 - Pizza Franchise Plans First Slice in City , The High Point Enterprise| more information
• September 1, 2018 - Investigating Negative Supplier Reviews (with Narus and Roehm) , ISM's INSIDE Supply Management
• January 1, 2018 - A New Take on Customer Reviews (with Narus and Roehm) , ISM's INSIDE Supply Management
• September 6, 2017 - Cool Credit Cards: Best Terms, Designs & Trends , WalletHub| more information
• September 5, 2017 - International Differences in Procurement's Use of Digital Purchasing Tools with Jim Narus , Talk Radio with Kelly Barner| more information
• June 26, 2017 - Ask The Experts: Celebrating Independence The Right Way , WalletHub| more information
• July 8, 2016 - The Analytical Experience of Reconciling Positive and Negative Supplier Reviews with Jim Narus , Talk Radio| more information
• January 13, 2016 - Incorporating Online Supplier Reviews and Evaluations in Procurement , Blog Talk Radio| more information
• January 13, 2016 - Incorporating Online Supplier Reviews and Evaluations in Procurement with Jim Narus , Talk Radio| more information
• January 13, 2016 - Incorporating Online Supplier Reviews and Evaluations in Procurement with Jim Narus , Talk Radio| more information
• December 1, 2015 - The Influence of the Digital Environment on Decision-making in Procurement, Narus and Steward , Blog Talk Radio| more information
• December 1, 2015 - The Influence of the Digital Environment on Decision-making in Procurement with Jim Narus , Talk Radio| more information
• January 1, 2015 - Pink Tax| more information
• January 1, 2011 - Keys to Success| more information
• January 1, 2009 - Marketing and Finance Contest| more information
• January 1, 2009 - Persuasion Beats Advertising| more information