Undergraduate Program in Business & Enterprise Management

Earn a One-of-a-Kind Business Degree

Students working together

Business and Enterprise Management (BEM) is one of the rare business majors in the country that allows customization according to a student’s interests. In addition to providing a strong foundation in business knowledge and skills, on-the-job internship experience, professional development and leadership training, BEM majors can choose to build on their talents by selecting one of the following concentrations–or designing their own:

  • Marketing (BEMM) – The Marketing Concentration focuses on how businesses establish and enhance customer relationships by building strong brands and implementing effective marketing strategies.
  • International Business (BEMI) – The International Business Concentration prepares students to navigate the challenges and opportunities presented by the global marketplace and to make informed decisions for global business success.
  • New Business Development (BEMN) – The New Business Development Concentration offers a comprehensive exploration of entrepreneurship, emphasizing a hands-on approach to creating new ventures.
  • Management Consulting (BEMC) – The Management Consulting Concentration prepares students to work closely with clients to identify problems, to analyze current trends, and to offer strategic advice to improve performance, efficiency, and effectiveness in development, organizational structure, operations, finance, and more.
  • Build Your Own (BEMB) – The Build Your Own Concentration affords students an opportunity to customize their concentration in order to focus on their desired career area.

By combining Wake Forest’s outstanding liberal arts core with your Business and Enterprise Management major, students will be prepared to chart a meaningful career as well as a dynamic┬álife path.

Degree Requirements

The Business and Enterprise Management major is designed to preserve a generalist business curriculum that fosters a holistic and integrated perspective of business while simultaneously giving students a unique and compelling story to tell about themselves, their aspirations, and their business education. Key curriculum components include a practicum experience consisting of a required internship combined with a reflective overview and personal portfolio component, a professional development workshop series, a capstone leadership experience, a three-course concentration (listed above), and a unique structure for the required organizational behavior and strategic management courses.


PLEASE NOTE: All students who have been accepted into the undergraduate business program are subject to the major requirements listed in the Bulletin year of their acceptance into the School.

Official bulletins are available online.