- Bachelor's degree from an accredited college/university
- Open to graduates regardless of major who have a quantitative foundation with an interest in building a career in analytics
- Successful completion of coursework in statistics and one other quantitative course is required
Master of Science in Business Analytics
STEM Certified – OPT Extension Eligible Curriculum Embedded with Applied AI NEW: Sports Analytics Concentration 92% Employment (Class of 2025)
NEW: Sports Analytics Concentration
The Wake Forest MSBA Program introduces a new Sports Analytics Concentration, which includes new coursework and an optional additional summer semester opportunity to learn advanced sports analytics and data engineering, and be embedded as consultants to a Division I, Power Four sports team.
MSBA Program Summary
Learn how to become a problem solver who takes data from insight to impact, and adds value to any organization from day one. For a closer look at how a Wake Forest MSBA can help you launch your career, please schedule a consult.
Master of Science in Business Analytics (MSBA) Student Day in the Life
Follow Christine Turnbull through a day in the Wake Forest MS in Business Analytics program as she tackles hands-on projects, learns alongside expert faculty, enjoys the vibrant Wake Forest campus, and collaborates with classmates to solve real-world business challenges.
MSBA Career Outcomes
Wake Forest MSBA graduates are making a difference at some of the world's top companies. Here are a few of their stories.
Putting Teaching Into Practice
Dawud Crayton Jr., MSBA Graduate Sr Financial Analyst, Collective Insights
This program exposes you to new tools, software, technology, and understandings but also gives you every opportunity to practice these skills. Witnessing my own educational growth and personal development throughout this program has been my favorite part.
A Community for All
Lilly Mitchell, MSBA Graduate Senior Data Scientist, Ally
I chose Wake Forest to further grow my technical skills and gain applicable business knowledge. Wake offered incredible connections while also focusing on the student experience. The immense sense of community made the transition to graduate school seamless.
Building a Lifelong Network
Jiayi Li, MSBA Graduate Knowledge Analyst, McKinsey & Company
Students at Wake Forest are bonded to the school. There are lots of activities every week that make the program fun and engaging and provide opportunities to network.
Standing Out From the Competition
Donovan Boyle, MSBA Graduate Decision Analytics Associate Consultant, ZS Associates
I pursued the MSBA to further my analytical skills in a business setting and to widen the gap between my abilities and the general business applicant. The practicum made me understand the importance of a cohesive team and practice communicating to a well-respected client. This allowed me to be picky with future employers and land a great starting role.
Learning Today to Succeed Tomorrow
Yihao Zhou, MSBA Graduate Private Investor, FCS Capital Limited
I chose to pursue an MSBA degree because big data is our future. The Wake program offers a great combination of technical savviness and business acumen — essential skills in the business world. Our professors genuinely care about our success and the program’s career resources and support have been very helpful.
Inside the MSBA Experience
The MSBA program has impacted the completion of my personal and professional goals by making me more confident as a student and as a professional. The practicum project gives you hands-on experience working in a professional environment with real companies and organizations that really need help, and then the work ethic and the academic rigor of the program also prepares you for real world situations where you might need to use technical and analytical skills.
Student
Fatima Drammeh
The MSBA program has impacted the completion of my personal and professional goals by making me more confident as a student and as a professional. The practicum project gives you hands-on experience working in a professional environment with real companies and organizations that really need help, and then the work ethic that you expected and the academic rigor of the program also prepares you again for real world situations where you might need to use these technical and analytical skills.
Student
Alli Ajagbe
Having people that are very welcoming, both in class and outside of class, I think that's really important across any social setting that you find yourself in. The level of success that I've been able to attain in terms of how I've been able to settle well into the new community and actually be able to look at my cohort and say, these are people that I really see beyond this program, that's not entirely what I've been able to do as a person, socially, but also, I think it's a lot of credit to the people in the cohort itself.
Student
Christina Tran
I'm a Double Deac, so I studied for my Bachelor's of Science in Computer Science before coming into this program, and I was really fortunate to have really helpful teachers and professors that helped me along the way and realized that I could use my background in computer science for analytics, and they helped me find this program and allowed me to stay in Winston for another year to pursue my master's.
MSBA Average Class Profile
Class statistics averaged over the most recent three cohorts
104
Total Students
35%
Female
22%
Underrepresented Groups
685
Average GMAT
53
Colleges/Universities Represented
21
Majors Represented
3.5
Average GPA
320
Average GRE
MSBA Events
Consider joining us for our next MSBA event
Oct
07
@6:30 PM
(Winston-Salem) School of Business AI Leadership Series: Lessons from an Advertising Agency Executive
Wake Forest University School of Business presents candid conversations with industry leaders on how their organizations are using AI. This is the first session offered in the Leadership Series. How AI Is Rewriting the Marketing Playbook: Lessons from an Advertising Agency Executive A Conversation with Ged King, former CEO of Sales Factory Professor of Practice and Academic Director Digital Marketing and AI, School of Professional Studies Optional Networking Reception | 5:30 - 6:20 p.m.Conversation with Ged King | 6:30 - 7:30 p.m. Note: This session is offered on two consecutive days. You are registering for Wednesday, October 7, in Winston-Salem. No AI background is necessary to attend. Open to the WFU community and free to the public. Registration is required. You are welcome to register one guest. We hope you can join us! Additional dates will be offered in this Leadership Series. Check the School of Business calendar for details.
Oct
22
@4:00 PM
First Look Series: Accelerated Master’s Programs at Wake Forest School of Business
Explore our accelerated masters programs in Accountancy, Business Analytics, and Management. Hear what makes the Wake Forest experience different and how an accelerated masters can help you take your next step. Whether youre just starting to explore your options or already know which program interests you, First Look will give you a clearer picture of: The opportunities available to youThe Wake Forest experienceYour next steps
Oct
23
@2:00 PM
Future in Focus: Graduate Business Preview Weekend
This two-day, on-campus experience gives you an inside look at what it's really like to be a graduate business student at Wake Forest, from the classroom to culture. On the agenda: Interactive Sessions: Sit in on hands-on sessions led by expert faculty. Community Connections: Network with current students, alumni, faculty, and our career coaches. Campus & Culture: Experience our campus and student life. You'll leave with a clear answer: where an accelerated master's degree in Accountancy, Business Analytics or Management could actually take you, and whether it's the right next step for you.
Oct
27
@3:00 PM
Project Pumpkin 2026
Project Pumpkin is the largest student-led community-building event that began in an effort to bring together both the campus and Winston-Salem communities, started in 1989. This years event will take place on Tuesday, October 27, 2026, from 3-6 PM on Hearn Plaza, and is open to the community and suggested for children in K-5th grade. Since its inception more than 35 years ago, Wake Forest students, faculty and staff have partnered with multiple local schools and agencies to bring children to the Reynolda Campus and create a fall festival that includes trick-or-treating, entertainment, and educational activities, raising money for Wake Forest's Freedom School. You can submit your volunteer interest here. We'll follow-up with links for specific shifts!
Oct
27
@6:30 PM
(Charlotte or Virtual) School of Business AI Workshop: Investing Smarter With AI
Investing Smarter With AI Wake Forest School of Business faculty share how they're using AI todaypractical skills and workflows that go beyond prompting, which you can apply the next day! "Investing Smarter With AI" will be led by Vice Department Chair for Law, Economics, Accounting & Finance and Teaching Professor Dr. Mark Johnson. This workshop will be delivered in two formats: in-person and virtual. For those who prefer to attend in-person, the workshop will be held at The Pearl in Charlotte. For those who prefer virtual delivery, a Zoom link will be emailed the day prior to the workshop. You must select which format you prefer when registering. All workshops will be recorded and shared with registrants. No AI background is necessary to attend. Open to the WFU community and free to the public. Registration is required. You are welcome to register one guest. We hope you can join us! Additional workshops will be offered in this series. Check the School of Business calendar for details.
Nov
05
@6:00 PM
Soul Spark 2026
Soul Spark 2026 Location: Wait Chapel Time: 6:00 p.m. | Doors Open at 5:30pm Stories that Ignite | Music that Moves | Inspire change for Good Soul Spark is a gathering of thought leaders and wisdom seekers a chance to sit together as a community, hear keynote talks that challenge, inspire, and share a vision for a more just and hopeful future.
Articles
Review articles that highlight industry trends and career paths in Master of Science in Business Analytics (MSBA).
What Is Business Analytics? Definition, Examples, Types, and Careers in the AI Era
5 Career Paths You Can Take With a Master’s in Business Analytics
Why is Business Analytics Important?
How Can Predictive Analytics Be Used in Business?
Is Business Analytics A Stem Major?
What Is A STEM Degree?
MSBA Careers
Review articles that highlight career paths in Master of Science in Business Analytics (MSBA).
"One of the Most Beautiful Campuses in the World"
Wake Forest's stunning Georgian architecture and lush, impeccably maintained grounds offer both grandeur and tranquility, making the campus not just a setting for academic pursuit, but also a celebrated destination that embodies classic collegiate charm and natural beauty.
“With its stately Georgian architecture and meticulously landscaped gardens, Wake Forest’s campus embodies classic Southern charm.”
The 64 Most Beautiful College Campuses in America
“Wake Forest blends the built and natural worlds with steeples and domed roofs peeking out above the ground’s lush greenery and treelines.”
Most Beautiful College Campuses in America
“The Georgian-style buildings, clad in Old Virginia Brick with limestone details and decorative wrought iron, create a unified, timeless aesthetic.”
The 45 Most Beautiful College Campuses In The South
“The most recognizable campus building is the Wait Chapel, which is named after the university's founder Samuel Wait.”
25 of the Most Beautiful College Campuses In the South
“Ranked the most beautiful college campus in NC, going up against stunning school's like Duke and UNC Chapel Hill.”
The Most Beautiful Universities in the World
“Choosing a college isn’t only about academics or cost, it’s also about finding the place you’ll call home for the next few years.”
This Is the Most Beautiful College Campus in the U.S.
Winston-Salem, NC
The "City of Arts and Innovation" offers an affordable, vibrant lifestyle with a thriving arts scene, outdoor activities, and safe walkable neighborhoods.
Meet Your MSBA Team
If you have any questions regarding the enrollment process, student life, faculty, curriculum or career resources, please schedule a consult. We look forward to helping you!
Dr. Aric LaBarr
Program Director (PD) for Master of Science in Business Analytics (MSBA) Program; Teaching Professor
Eric Haddleton
Associate Director, Enrollment Management Recruiting
Cherie Fu
Associate Director, MSBA Integrative Student Services and International Student Support Specialist
Araceli Perez-Ramos (Sally)
Associate Director, Market Readiness & Employment
AACSB International
The School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB International).
