- Bachelor's degree from an accredited college/university
- Open to graduates regardless of major who have a quantitative foundation with an interest in building a career in analytics
- Successful completion of coursework in statistics and one other quantitative course is required
Master of Science in Business Analytics
STEM Certified – OPT Extension Eligible Curriculum Embedded with Applied AI NEW: Sports Analytics Concentration 92% Employment (Class of 2025)
NEW: Sports Analytics Concentration
The Wake Forest MSBA Program introduces a new Sports Analytics Concentration, which includes new coursework and an optional additional summer semester opportunity to learn advanced sports analytics and data engineering, and be embedded as consultants to a Division I, Power Four sports team.
MSBA Program Summary
Learn how to become a problem solver who takes data from insight to impact, and adds value to any organization from day one. For a closer look at how a Wake Forest MSBA can help you launch your career, please schedule a consult.
Master of Science in Business Analytics (MSBA) Student Day in the Life
Follow Christine Turnbull through a day in the Wake Forest MS in Business Analytics program as she tackles hands-on projects, learns alongside expert faculty, enjoys the vibrant Wake Forest campus, and collaborates with classmates to solve real-world business challenges.
MSBA Career Outcomes
Wake Forest MSBA graduates are making a difference at some of the world's top companies. Here are a few of their stories.
Putting Teaching Into Practice
Dawud Crayton Jr., MSBA Graduate Sr Financial Analyst, Collective Insights
This program exposes you to new tools, software, technology, and understandings but also gives you every opportunity to practice these skills. Witnessing my own educational growth and personal development throughout this program has been my favorite part.
A Community for All
Lilly Mitchell, MSBA Graduate Senior Data Scientist, Ally
I chose Wake Forest to further grow my technical skills and gain applicable business knowledge. Wake offered incredible connections while also focusing on the student experience. The immense sense of community made the transition to graduate school seamless.
Building a Lifelong Network
Jiayi Li, MSBA Graduate Knowledge Analyst, McKinsey & Company
Students at Wake Forest are bonded to the school. There are lots of activities every week that make the program fun and engaging and provide opportunities to network.
Standing Out From the Competition
Donovan Boyle, MSBA Graduate Decision Analytics Associate Consultant, ZS Associates
I pursued the MSBA to further my analytical skills in a business setting and to widen the gap between my abilities and the general business applicant. The practicum made me understand the importance of a cohesive team and practice communicating to a well-respected client. This allowed me to be picky with future employers and land a great starting role.
Learning Today to Succeed Tomorrow
Yihao Zhou, MSBA Graduate Private Investor, FCS Capital Limited
I chose to pursue an MSBA degree because big data is our future. The Wake program offers a great combination of technical savviness and business acumen — essential skills in the business world. Our professors genuinely care about our success and the program’s career resources and support have been very helpful.
Inside the MSBA Experience
The MSBA program has impacted the completion of my personal and professional goals by making me more confident as a student and as a professional. The practicum project gives you hands-on experience working in a professional environment with real companies and organizations that really need help, and then the work ethic and the academic rigor of the program also prepares you for real world situations where you might need to use technical and analytical skills.
Student
Fatima Drammeh
The MSBA program has impacted the completion of my personal and professional goals by making me more confident as a student and as a professional. The practicum project gives you hands-on experience working in a professional environment with real companies and organizations that really need help, and then the work ethic that you expected and the academic rigor of the program also prepares you again for real world situations where you might need to use these technical and analytical skills.
Student
Alli Ajagbe
Having people that are very welcoming, both in class and outside of class, I think that's really important across any social setting that you find yourself in. The level of success that I've been able to attain in terms of how I've been able to settle well into the new community and actually be able to look at my cohort and say, these are people that I really see beyond this program, that's not entirely what I've been able to do as a person, socially, but also, I think it's a lot of credit to the people in the cohort itself.
Student
Christina Tran
I'm a Double Deac, so I studied for my Bachelor's of Science in Computer Science before coming into this program, and I was really fortunate to have really helpful teachers and professors that helped me along the way and realized that I could use my background in computer science for analytics, and they helped me find this program and allowed me to stay in Winston for another year to pursue my master's.
MSBA Average Class Profile
Class statistics averaged over the most recent three cohorts
104
Total Students
35%
Female
22%
Underrepresented Groups
685
Average GMAT
53
Colleges/Universities Represented
21
Majors Represented
3.5
Average GPA
320
Average GRE
MSBA Events
Consider joining us for our next MSBA event
Sep
16
@6:00 PM
(NYC) School of Business Young Alumni Happy Hour
Calling all recent graduates! School of Business alumni from the classes of 20212026 are invited to a special Young Alumni Happy Hour designed to grow your local Biz Deac network. Drop by The Perfect Pint East anytime 6:00 - 7:30 p.m. on September 16 to enjoy two drink tickets (beer/wine), appetizers, and great company. Your happy hour registration fee covers your event access. For an additional $10, you can opt to donate directly to the WFU School of Business Annual Fund and make a meaningful impact on current Wake Forest students and programs. Every donation counts. Plus, we will have black and gold swag on-hand to share! We hope you can join us and catch up with fellow NYC-area Wake Foresters. You are welcome to register one guest! Hosted locally by Alumni Council member Stephen Klemash ('20).
Sep
17
@4:00 PM
First Look Series: Accelerated Master’s Programs at Wake Forest School of Business
Explore our accelerated masters programs in Accountancy, Business Analytics, and Management. Hear what makes the Wake Forest experience different and how an accelerated masters can help you take your next step. Whether youre just starting to explore your options or already know which program interests you, First Look will give you a clearer picture of: The opportunities available to youThe Wake Forest experienceYour next steps
Sep
18
@12:00 PM
School of Business AI Workshop: Solving Hard Problems with AI
Wake Forest School of Business faculty share how they're using AI todaypractical skills and workflows that go beyond prompting, which you can apply the next day! "Solving Hard Problems with AI" will be led by Associate Dean for MBA and Working Professional Programs and Associate Teaching Professor, Dr. Justin Martin. This workshop will be delivered in two formats: in-person and virtual. For those who prefer to attend in-person, the workshop will be held on the WFU Reynolda campus in Farrell Hall (room 151). For those who prefer virtual delivery, a Zoom link will be emailed the day prior to the workshop. You must select which format you prefer when registering. All workshops will be recorded and shared with registrants. No AI background is necessary to attend. Open to the WFU community and free to the public. Registration is required. You are welcome to register one guest. We hope you can join us! Additional workshops will be offered in this series. Check the School of Business calendar for details.
Sep
18
@2:00 PM
Conversations in Strategic Leadership with Daniel Driscoll, United States Secretary of the Army
Responsible for overseeing the operations, modernization, and resources for nearly one million American soldiers and over 265,000 Army Civilians, the Honorable Daniel Driscoll knows what it takes to lead through complex, high-stakes situations. The 26th Secretary of the Army will expound upon his experiences on September 18th at 2:00 p.m. in Farrell Halls Broyhill Auditorium. The event, titled Conversations in Strategic Leadership, is free and open to the entire Wake Forest community, including WFU ROTC cadets and the WFU Veterans group. The discussion moderated by Professor Ben King will also feature an audience Q&A session. Co-sponsored by the Allegacy Financial Center for Leadership and Character and Wake Forest Universitys ROTC No Fear Battalion, the discussion promises to offer invaluable insights into strategic leadership.
Sep
18
@2:00 PM
Former Secretary of the Army to Speak at Wake Forest’s Business School
Once responsible for overseeing the operations, modernization, and resources for nearly one million American soldiers and over 265,000 Army Civilians, the Honorable Daniel Driscoll knows what it takes to lead through complex, high-stakes situations. The Former Secretary of the Army will expound upon his experiences on September 18th at 2:00 p.m. in Farrell Halls Broyhill Auditorium. The event, titled Conversations in Strategic Leadership, is free and open to the entire Wake Forest community, including WFU ROTC cadets and the WFU Veterans group. The discussion moderated by Professor Ben King will also feature an audience Q&A session. Co-sponsored by the Allegacy Financial Center for Leadership and Character and the Department of Military Science, the discussion promises to offer invaluable insights into strategic leadership.
Oct
07
@6:30 PM
(Winston-Salem) School of Business AI Leadership Series: Lessons from an Advertising Agency Executive
Wake Forest University School of Business presents candid conversations with industry leaders on how their organizations are using AI. This is the first session offered in the Leadership Series. How AI Is Rewriting the Marketing Playbook: Lessons from an Advertising Agency Executive A Conversation with Ged King, former CEO of Sales Factory Professor of Practice and Academic Director Digital Marketing and AI, School of Professional Studies Optional Networking Reception | 5:30 - 6:20 p.m.Conversation with Ged King | 6:30 - 7:30 p.m. Note: This session is offered on two consecutive days. You are registering for Wednesday, October 7, in Winston-Salem. No AI background is necessary to attend. Open to the WFU community and free to the public. Registration is required. You are welcome to register one guest. We hope you can join us! Additional dates will be offered in this Leadership Series. Check the School of Business calendar for details.
Articles
Review articles that highlight industry trends and career paths in Master of Science in Business Analytics (MSBA).
What Is Business Analytics? Definition, Examples, Types, and Careers in the AI Era
5 Career Paths You Can Take With a Master’s in Business Analytics
Why is Business Analytics Important?
How Can Predictive Analytics Be Used in Business?
Is Business Analytics A Stem Major?
What Is A STEM Degree?
MSBA Careers
Review articles that highlight career paths in Master of Science in Business Analytics (MSBA).
"One of the Most Beautiful Campuses in the World"
Wake Forest's stunning Georgian architecture and lush, impeccably maintained grounds offer both grandeur and tranquility, making the campus not just a setting for academic pursuit, but also a celebrated destination that embodies classic collegiate charm and natural beauty.
“With its stately Georgian architecture and meticulously landscaped gardens, Wake Forest’s campus embodies classic Southern charm.”
The 64 Most Beautiful College Campuses in America
“Wake Forest blends the built and natural worlds with steeples and domed roofs peeking out above the ground’s lush greenery and treelines.”
Most Beautiful College Campuses in America
“The Georgian-style buildings, clad in Old Virginia Brick with limestone details and decorative wrought iron, create a unified, timeless aesthetic.”
The 45 Most Beautiful College Campuses In The South
“The most recognizable campus building is the Wait Chapel, which is named after the university's founder Samuel Wait.”
25 of the Most Beautiful College Campuses In the South
“Ranked the most beautiful college campus in NC, going up against stunning school's like Duke and UNC Chapel Hill.”
The Most Beautiful Universities in the World
“Choosing a college isn’t only about academics or cost, it’s also about finding the place you’ll call home for the next few years.”
This Is the Most Beautiful College Campus in the U.S.
Winston-Salem, NC
The "City of Arts and Innovation" offers an affordable, vibrant lifestyle with a thriving arts scene, outdoor activities, and safe walkable neighborhoods.
Meet Your MSBA Team
If you have any questions regarding the enrollment process, student life, faculty, curriculum or career resources, please schedule a consult. We look forward to helping you!
Dr. Aric LaBarr
Program Director (PD) for Master of Science in Business Analytics (MSBA) Program; Teaching Professor
Eric Haddleton
Associate Director, Enrollment Management Recruiting
Cherie Fu
Associate Director, MSBA Integrative Student Services and International Student Support Specialist
Araceli Perez-Ramos (Sally)
Associate Director, Market Readiness & Employment
AACSB International
The School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB International).
