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Pulse Check From
the Heart of Business

Pulse Check from the Heart of Business is a thought-leadership newsletter that highlights groundbreaking research, distinguished achievements, and insightful articles from our esteemed faculty—showcasing their commitment to creating meaningful impact and advancing the greater good. Explore how the Wake Forest School of Business continues to inspire excellence, foster innovation, and shape the future of business leadership.

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Featured Story
AI is Creating a Dangerous Illusion of Competence

Shannon McKeen, Director of Experiential Learning & Innovation, details the ways that generative AI is exposing how often our systems confuse polished output with genuine understanding – and that problem does not end at graduation.

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2026 Issues

Explore our previous issues!

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The August 2026 issue of the Pulse Check from the Heart of Business features an exploration of how AI can create a dangerous illusion of competence . Other articles include:

  • Strategies to Interrupt Bias in the Classroom
  • Why Leaders Should Consider Launching a Business Book Club
  • Why an AI-Augmented Workforce Will Still Need You
  • Examining Heterogeneous Fare Policies in Microtransit
  • Probing Entrepreneurs’ Strategic Religious Engagement
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The April 2026 issue of the Pulse Check from the Heart of Business celebrates the recognition of the Wake Forest School of Business as a winner of the Association to Advance Collegiate Schools of Business International’s inaugural Global Impact Award. The award highlights the School’s creative and effective use of generative artificial intelligence in teaching and learning. Other articles include:

  • Are Women Board Members Risk Averse or Agents of Innovation?
  • Jennifer Claggett Named an Associate Editor for Information Systems Research
  • Mark Johnson’s New Guide on Investing and Financial Planning with AI
  • The Continuing Impact of Food Waste
  • Students Can Generate Anything with AI. But Can They Tell What’s True?
  • Assessing Business School Research Impact
  • Insights on the “House” Settlement and the Future of NIL
A graphic recognizing AACSB's Global Impact Award to the Wake Forest School of Business