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Pulse Check From
the Heart of Business

Pulse Check from the Heart of Business is a thought-leadership newsletter that highlights groundbreaking research, distinguished achievements, and insightful articles from our esteemed faculty—showcasing their commitment to creating meaningful impact and advancing the greater good. Explore how the Wake Forest School of Business continues to inspire excellence, foster innovation, and shape the future of business leadership.

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Featured Story
AI is Creating a Dangerous Illusion of Competence

Shannon McKeen, Director of Experiential Learning & Innovation, details the ways that generative AI is exposing how often our systems confuse polished output with genuine understanding – and that problem does not end at graduation.

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2025 Issues

Explore our previous issues!

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The December 2025 issue of the Pulse Check from the Heart of Business features research by Jennifer Claggett, PhD, Associate Professor of Management Information Systems and AT&T Faculty Fellow, investigating how comprehension and compliance impact digital health literacy. Other articles include:

  • When Knowledge Is Free, What Are Professors For?
  • A New Strategy for Organizations to Build a Continuous Value Creation Cycle
  • Eib and Imboden Receive NASPA Grant to Study Working Adult Student Wellbeing
  • A Novel Approach to Estimating the Effects of Production Ramp-Up
  • Disingenuous Ethical Language Can Significantly Cost an Organization
  • Financial Regulations Have Major Impacts Across the Economy
  • Data Science and Decision Science: Are They The Same?
A playful illustration of a doctor speaking with his patient via a smart phone, representing the concept of digital health.

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The September 2025 issue of the Pulse Check from the Heart of Business highlights Professor Jeff Camm, Inmar Presidential Chair in Analytics, for receiving the distinguished award from the Association of Environmental and Resource Economists for a paper he co-authored, “Species Distributions, Land Values, and Efficient Conservation,” which is one of the most highly cited papers in environmental economics and conservation science. Other articles include:

  • National Poll Shows Generational Differences in Leadership Needs
  • ‘Jekyll and Hyde Leadership’ Can Hurt Performance, According to a New Study
  • Is there a plus side to mental labor?
  • Transforming Healthcare with Remote Patient Monitoring
  • One Simple Way to Get Better at Reading Data
  • The Lecture is Dead. Real Learning Starts Here
Jeff Camm standing outside Farrell Hall