Become a Student of the Business of Sports

NEW: Counts toward new Minor in Business

Quicklinks :

Undergraduate Home Pre-Wall Street Career Track Summer Management Program SportsBiz Bridge to Business More

Undergraduate Home Pre-Wall Street Career Track Summer Management Program SportsBiz Bridge to Business AACSB Accreditation

QUICKLINKS Undergraduate Home Pre-Wall Street Career Track Summer Management Program SportsBiz Bridge to Business More Less

AACSB Accreditation

SportsBiz At A Glance

6

Pass/Fail
Credits

$10,254

Tuition
(2026)

10

Program
modules

Over 30

Sports
Business Speakers

(SportsBIZ 2025)

19

Class Days

Starting
July 7th

Designed for Rising

Sophomores,
Juniors, & Seniors

Interested in learning
the business of sports

Open to

All Majors AND Students FROM ANY SCHOOL

Including non-business majors & visiting students

COUNTS TOWARD

NEW Minor in
Business

x

Delivered

Online Via
SYNCHRONOUS Zoom

x

Program Highlights

SportsBIZ alumni and speakers share their perspectives.

Guest Speaker

“The content that they have in this program is everything you would possibly use or need or rely on in any sort of role in the executive level in sports. It’s spot on. It’s really cool.”

Nick Rend

Managing Director, Gaming & Esports, NASCAR

Learn More

Alumni

“I absolutely loved SportsBIZ! It was such a great opportunity to learn about different aspects of business and how it is applied to the sports world. Every speaker was so unique and brought a different perspective of the sports industry. I would recommend everyone to take advantage of the amazing opportunities SportsBIZ has to offer.”

Nezzie Alexanian

SportsBIZ Alumni
Major: Business and Enterprise Management

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Alumni

“The SportsBIZ program was a great experience and probably my favorite academic program I have ever participated in. I learned so many valuable things from great professors and guest speakers that will be very helpful for me in my future. The case competition was a great way to apply what we had learned in order to solve a real problem.”

Riley Brennan

SportsBIZ Alumni
Major: Finance

Learn More

Guest Speaker

“Great job helping to build up the program. Every year it gets better. I love doing my little part to help guide these folks.”

TJ Barra

Director, Basketball Research and Innovation, Milwaukee Bucks

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Alumni

“This course puts you in direct contact with front office executives and key sports agency members. Not only did my network grow over the summer, but so did my knowledge and curiosity in the sports industry. I would recommend this program to anyone!”

Efe Umaka

SportsBIZ Alumni
Major: Law

Learn More

Guest Speaker

“This program offers 19 days of professional contacts. That is unmatched. I wish this program was around when I started my career.”

Davis Babb

CEO, IPTAY, Clemson University

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Speaker Series

The SportsBIZ Speaker Series gives students exclusive access to the lessons and insights from dozens of leaders across the sports industry, including from companies shown here.

Video Testimonials

Hear from students, speakers, and faculty about the exciting experiences and connections made through SportsBIZ.

Student

Aidan Boyle

SportsBIZ Alumni
Major: Economics

Speaker

Zena Keita

NBC Sports On-Air Talent

Previously Manager, Strategic Partnerships for The Athletic, and Manager, Partnership Development, Golden State Warriors

Student

Troy Hoilman

SportsBIZ Alumni
Major: Economics

Faculty

Phil Anderson

Strategic Management, Associate Teaching Professor

Student

Lauren Kooman

SportsBIZ Alumni
Major: Business and Enterprise Management

Faculty

Emma Best

Legal, Assistant Teaching Professor

Student

Gabe Martineau

SportsBIZ Alumni
Major: Psychology

Faculty

Kenny Herbst

Marketing & Sales, Associate Dean of the Undergraduate Program, Associate Professor of Marketing

Student

Nezzie Alexanian

SportsBIZ Alumni

Faculty

Mike Crespi

College to Career, Director, Market Readiness & Employment

Student

Riley Brennan

SportsBIZ Alumni

Student

Matthew Facchine

SportsBIZ Alumni
Major: Business and Enterprise Management

Student

Stephen Flynn

SportsBIZ Alumni
Major: Finance

Student

Reedy Clark

SportsBIZ Alumni
Major: Finance

Student

Arik Morton

SportsBIZ Alumni
Major: Business and Enterprise Management

Student

Frances Wargo

SportsBIZ Alumni
Major: Communications

Summer Management Program and SportsBiz Registration

Thank you for your interest in a summer program. To be added to the cohort and become eligible to register for the Summer Management Program or SportsBiz, please complete the survey below. Once you have been added, you will be notified and able to register in Workday.

Email(Required)

I am a….(Required)

Current Wake Forest Student

Incoming WFU Student (Class of 2030)

Visiting Student

Name(Required)

First Last

Which course are you requesting for?(Required)

Summer Management Program – BUS 295 (5/27/26 – 6/29/26)

SportsBiz – BUS 297 (07/07/2026 – 08/06/2026)

Registration Process

Visiting students will need to fill out our summer visiting student application. In addition to the application, our summer visitors have to email a transcript or letter of good standing from their current institution before being accepted into our program. After these steps are completed, students will then be permitted to register. For questions, please contact, Whitney Milhouse at milhouw@wfu.edu. Please proceed in filling out the information below so we know you’re interested in the course.

Registration Process

Incoming First Year Wake Forest students will need to fill out our summer visiting student application. After these steps are completed, students will then be permitted to register. For questions, please contact, Whitney Milhouse at milhouw@wfu.edu. Please proceed in filling out the information below so we know you’re interested in the course.

Name(Required)

First Last

Scholarship Support Form

Thank you for your interest in our Summer Programs! We’re excited to offer dynamic opportunities for students to explore the world of business through our Summer Management Program and SportsBiz Program.

To help expand access, a limited number of scholarships may be available for these programs. By completing this form, you’ll help our team better understand your interests and determine eligibility for potential scholarship support. We look forward to learning more about you!

Name(Required)

First Last

Email(Required)

Why are you interested in this program? (Short response; 2–4 sentences)(Required)

What are you hoping to gain from the experience? (Short response)(Required)

Would scholarship assistance help make participation possible?(Required)

Yes

Please briefly share more information that you would like us to consider when reviewing your scholarship request(Required)

Contact

Request Information

Dr. Kenny Herbst

Associate Dean of the Undergraduate Business Program; Board of Visitors Faculty Fellow in Marketing; Associate Professor of Marketing

(336) 758-4215 |

| read more

Explore Further

Considering a business program to strengthen your career prospects? Interested in the world-class research being done by our faculty? Or just want to speak with someone to learn more about the School of Business? Here are a few more areas to explore.

Begin Your Application Request Information Schedule a Consult Faculty Research

Become a Student of the Business of Sports

Quicklinks

SportsBiz At A Glance

6

$10,254

10

Over 30

19

Sophomores,Juniors, & Seniors

All Majors AND Students FROM ANY SCHOOL

NEW Minor inBusiness

x

Online ViaSYNCHRONOUS Zoom

x

Program Highlights

Nick Rend

Nezzie Alexanian

Riley Brennan

TJ Barra

Efe Umaka

Davis Babb

Speaker Series

Video Testimonials

Aidan Boyle

Zena Keita

Troy Hoilman

Phil Anderson

Lauren Kooman

Emma Best

Gabe Martineau

Kenny Herbst

Nezzie Alexanian

Mike Crespi

Riley Brennan

Matthew Facchine

Stephen Flynn

Reedy Clark

Arik Morton

Frances Wargo

Summer Management Program and SportsBiz Registration

Registration Process

Registration Process

Scholarship Support Form

Contact

Dr. Kenny Herbst

Explore Further

Sophomores,
Juniors, & Seniors

NEW Minor in
Business

Online Via
SYNCHRONOUS Zoom