This exciting sports-business program will introduce students to the breadth of career opportunities in the multibillion-dollar sports industry. We’ve designed this intensive 19-day online program for rising sophomores, juniors, and seniors who are interested in the business of sports. A student does not need to be a business major or a Wake Forest student to take this program.

Admission to SportsBIZ is by application only and registration is limited.
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SportsBiz at a Glance

Tuition for the 2024 Program is pending Board of Trustees’ approval and will be posted once finalized. Tuition for the 2023 Program was $9570.

SportsBIZ Highlights

Amazing Experience – SportsBIZ Program Testimonials


“I absolutely loved SportsBIZ! It was such a great opportunity to learn about different aspects of business and how it is applied to the sports world. Every speaker was so unique and brought a different perspective of the sports industry. I would recommend everyone to take advantage of the amazing opportunities SportsBIZ has to offer. ”
-Nezzie Alexanian, SportsBIZ 2022

“The SportsBIZ program was a great experience and probably my favorite academic program I have ever participated in. I learned so many valuable things from great professors and guest speakers that will be very helpful for me in my future. The case competition was a great way to apply what we had learned in order to solve a real problem. ”
-Riley Brennan, SportsBIZ 2022

“This course puts you in direct contact with front office executives and key sports agency members. Not only did my network grow over the summer, but so did my knowledge and curiosity in the sports industry. I would recommend this program to anyone!”
-Efe Umaka, SportsBIZ 2022

Guest Speakers:

“The content that they have in this program is everything you would possibly use or need or rely on in any sort of role in the executive level in sports. It’s spot on. It’s really cool.”
-Nick Rend, Managing Director, Gaming & Esports, NASCAR

“Great job helping to build up the program. Every year it gets better. I love doing my little part to help guide these folks.”
-TJ Barra, Director, Basketball Research and Innovation, Milwaukee Bucks

“This program offers 19 days of professional contacts. That is unmatched. I wish this program was around when I started my career.”
-Davis Babb, CEO, IPTAY, Clemson University

Speaker Series

In 19 days, 30 sports industry leaders shared insights from their career journeys. These speakers were affiliated with the following organizations and more!

SportsBIZ Speakers

Join the SportsBIZ team this summer for an outstanding experience!

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Amy ViolaAmy Viola

Associate Director, Summer Initiatives