Masters in Business Analytics Programs

Wake Forest University’s Master of Science in Business Analytics (MSBA) program develops analysts that take data from insight to impact and add value to any organization from day one. This is a 10-month (37-credit) program offered at our Winston-Salem campus. Students learn the language of business and how to work successfully in teams while effectively communicating the results of their analysis.

Through this program, students learn critical programming skills such as R, SAS, Tableau, SQL, and more. Business Analytics graduates have gone on to work at major companies such as Google, Microsoft, Disney, and Apple. Positions in the field include Research Analysts, Marketing Managers, and Business Intelligence and Performance Management Consultants.

On-Campus Program

Location: Winston-Salem, NC
Duration: 10 months
Eligibility: Open to graduates regardless of major who have a quantitative foundation with an interest in building a career in Analytics
Advantage: Launch your career in an analytics driven role

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Online Program

Location: Online Classroom
Duration: 2 years
Eligibility: Currently employed working professionals with more than two years of full-time, post-graduate work experience
Advantage: Enhance your professional skill set and move forward in leadership while still working full-time

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Business Analytics Curriculum

Students study advanced methodologies to apply analytics to business challenges across a range of disciplines, including finance, marketing, operations, and human resources. Our Business Analytics degree program features hands-on learning and accessible faculty. Outside of the classroom, students can learn from visiting speakers and thought leaders.

You’ll gain real-world experience from our experiential learning projects with our corporate partners and in-class use of actual retail data from our unique Center for Retail Innovation. At Wake Forest, we have an emphasis on training across the spectrum of analytics. Courses such as Analytics in Society, Business Metrics, Data Visualization, and Forecasting combine business knowledge and analytics methodologies.

Why earn an M.S. in Business Analytics?

Business Analytics opportunities are numerous as major organizations adopt data-driven, technology-focused strategies across nearly every industry. In fact, our class of 2019 had a 100% employment rate. This program allows you to differentiate yourself by building stronger communication, teamwork, and leadership skills while building an understanding of the responsible and ethical use of data for making better decisions.

Graduates of the Wake Forest MSBA program are equipped with marketable skills valued by top employers:

  • Ability to identify and define business problems that can be resolved through the use of data and analytics
  • Knowledge to determine the proper analytical methodology to address current business challenges
  • Expertise to properly conduct valuable analysis with a thorough understanding of the methodology and assumptions
  • Confidence and ability to effectively communicate the results of those analyses to all stakeholders

STEM/OPT Certified

The Wake Forest MSBA program is STEM and OPT certified, providing enhanced employment opportunities for international students. The STEM and OPT certifications can allow students to work for three years in the U.S. while working with companies to obtain a work visa. Optional Practical Training (OPT) is a period during which undergraduate and graduate students with F-1 Visa status who have completed or have been pursuing their degrees for more than nine months are permitted to work for one year in the U.S. on a student visa with the goal of gaining practical training to complement their education. STEM Certification allows a 24-month extension of the post-completion OPT and is available to graduates of the Wake Forest MSBA program.

International students always have the option to use their training to pursue career opportunities within their home countries or find U.S. companies seeking to fill positions overseas with MSBA graduates. The Wake Forest Market Readiness & Employment Center is available to all MSBA students to help define career objectives, improve interviewing skills, and explore opportunities to launch the career they want.

Earn your Business Analytics master’s degree at Wake Forest!

Wake Forest University’s M.S. in Business Analytics program prepares students for careers analyzing data and helping inform business decisions. Interested in learning more? Request information today!

Jeffrey Camm
Senior Associate Dean of Business Analytics and Inmar Presidential Chair of Business Analytics

“The Wake Forest MSBA program is connected to the marketplace, where opportunities in the field of business analytics have exploded. Through our on-campus and online programs, we provide the necessary technical skills, business acumen, and experiential learning to equip students with the skills to drive analytics into action.”