Master of Science in Business Analytics
STEM Certified – OPT Extension Eligible AI-Infused Curriculum 96% Employment (3yr Avg for those with U.S. work authorization)
MSBA Program Summary
Learn how to become a problem solver who takes data from insight to impact, and adds value to any organization from day one. For a closer look at how a Wake Forest MSBA can help you launch your career, please schedule a consult .
MSBA Career Outcomes
Wake Forest MSBA graduates are making a difference at some of the world’s top companies. Here are a few of their stories.
Putting Teaching Into Practice
Dawud Crayton Jr., MSBA Graduate Sr Financial Analyst, Collective Insights
This program exposes you to new tools, software, technology, and understandings but also gives you every opportunity to practice these skills. Witnessing my own educational growth and personal development throughout this program has been my favorite part.
A Community for All
Lilly Mitchell, MSBA Graduate Senior Data Scientist, Ally
I chose Wake Forest to further grow my technical skills and gain applicable business knowledge. Wake offered incredible connections while also focusing on the student experience. The immense sense of community made the transition to graduate school seamless.
Building a Lifelong Network
Jiayi Li, MSBA Graduate Knowledge Analyst, McKinsey & Company
Students at Wake Forest are bonded to the school. There are lots of activities every week that make the program fun and engaging and provide opportunities to network.
Standing Out From the Competition
Donovan Boyle, MSBA Graduate Decision Analytics Associate Consultant, ZS Associates
I pursued the MSBA to further my analytical skills in a business setting and to widen the gap between my abilities and the general business applicant. The practicum made me understand the importance of a cohesive team and practice communicating to a well-respected client. This allowed me to be picky with future employers and land a great starting role.
Learning Today to Succeed Tomorrow
Yihao Zhou, MSBA Graduate Private Investor, FCS Capital Limited
I chose to pursue an MSBA degree because big data is our future. The Wake program offers a great combination of technical savviness and business acumen — essential skills in the business world. Our professors genuinely care about our success and the program’s career resources and support have been very helpful.
MSBA Average Class Profile
Class statistics averaged over the most recent three cohorts
119
Total Students
41%
Female
18%
Underrepresented Groups
685
Average GMAT
63
Colleges/Universities Represented
20
Majors Represented
3.5
Average GPA
321
Average GRE
MSBA Ambassadors
Wake Forest MSBA Ambassadors are current students who are available and eager to answer any questions you might have. Our Ambassadors know the MSBA program and the path to get there better than anyone, so they can give you the first-hand student perspective you need. We encourage you to reach out any of the ambassadors listed below via email regarding questions about the program, application process, career resources, life at Wake Forest, living in Winston-Salem, or any other questions you may have.
Will Adams
Email
City: Johns Creek, GA
Undergraduate School:
Furman University
Major/Minor:
Bachelor of Arts in Economics. Minor in Data Analytics.
What made you want to become a Graduate Admissions Ambassador?
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I was an ambassador for several years at Furman, throughout my time there I received several benefits listed below.
It gave me a chance to “give back” to the school. Furman was a great school, both academically and socially. Being an ambassador gave me the opportunity to inform students of these benefits from a student perspective. So far my experience at Wake has been very fulfilling. Many student experiences cannot be described on paper or by a recruiter. For example, our MSBA cohort trivia night or the basketball group chat with many of the guys. If I were to be selected, I would have the chance to tell these stories and help prospective students understand the full scope of Wake and make an informative decision.
I developed many soft skills. Whether it was presenting facts to a large group, getting one-on-one lunch with students, or answering difficult questions on the spot, I was constantly challenged. I hope to continue to these skills here at Wake.
Lastly, I enjoy giving tours and interacting with new people. At Furman we had a very strong and diverse community. I had many friends through admissions from different corners of campus that I would have probably not met. Being an ambassador here would give me a chance to connect with classmates from MSA and MSM.
Why did you choose to pursue the MSM/MSBA/MSA at Wake Forest?
The Career Course was very rewarding. During the Summer course we covered all aspects of the job search process. Resume and cover letter constructing, interview prep, social network presence, how to approach connecting with alumni. The Career Search team has many resources available including LinkedIn groups, interview prep sites, resume reviewers, and alumni database networks. The benefits of this course go beyond the scope of the class. This Friday, I am meeting with my former teacher and now career coach Sally. I am going to update her on how my career search has started and she will continue to give me advice on how to move forwards. I plan to meet with her at least once a month until I land a job. From a non-academic standpoint: I have a friend a year older than me who entered this program. This is what he told me about his cohort. I have found this true for my cohort. Everyone is here for the right reasons. To better themselves, learn, and prepare for the real world. No one is here because their parents made them or because they “have to get a degree.” Everyone is friendly. Many graduate programs have the “every man for themselves mentality. In contrast, Wake tries to resemble the real world. In a job, you are not competing with your coworkers for self gain. In order to succeed, you have to work and depend on your coworkers. Wake builds an environment where we often work together to emphasize our skills.
What is one of your favorite spots on campus and/or Winston-Salem? Why?
Reynolda Gardens. Right next to campus, this is the perfect spot to decompress. I enjoy running and try to make it out at least twice a week. There are trails in the woods, a massive garden, big open fields, and an art museum. The community there is also very friendly. Last week, I was sitting on a bench and an elderly woman sat next to me with her dog. We spent an hour or so talking about Wake, the history of Winston-Salem, and life in general.
Elijah Campbell
Email
City: Gadsden, AL
Undergraduate School:
Morehouse College
Major/Minor:
Business Administration with Management
What made you want to become a Graduate Admissions Ambassador?
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The Graduate Admissions Ambassadors from last year’s class played a huge part in why I came to Wake Forest. I was blessed with the opportunity to come to Inclusion Weekend earlier this year and tour the campus. I knew about Wake Forest’s prestige and that coming in would be academically challenging. Each ambassador had their recipe for success in their respective programs and was eager to share the knowledge they had. This greatly impacted my life as coming to Wake Forest was the first time I truly invested in myself. I want to be able to have that same positive impact on someone else and share the knowledge I gained to help others be successful in their academic pursuit. While at Morehouse, I spent a lot of time studying the idea of “Ubuntu”. Ubuntu means “I am because we are.” We are all interconnected on our journeys. My goal in life is to be a servant leader. If I can do one thing to impact those that come after me then I am on the right track for my purpose. I believe serving as a Student Ambassador will provide me with the platform to be able to bring an infectious positive attitude that can impact those who are looking to further their academics at Wake Forest and help me leave my legacy at the University.
Why did you choose to pursue the MSM/MSBA/MSA at Wake Forest?
I chose the MSBA program because analytics are changing the way we view the world everyday. Analytics provide you with a opportunity to make a sound decision in every area of life. With me having a business background, I believe gaining the technical skills will allow me to be more profitable in the workforce. Gaining an education from Wake Forest shows that you had top notch teaching that is transferable to industry needs. Wake Forest does a great job with market readiness to make sure the material that you learn is relevant to what your industry of choice needs.
What is one of your favorite spots on campus and/or Winston-Salem? Why?
I love Zick’s on campus. It has great food and a down stairs lounge area that allow you to be able to play arcade games and air hockey. Its a great place to go with friends to unwind.
Tito Colon
Email
City: Chicago, IL
Undergraduate School:
St. Edward’s University
Major/Minor:
Business Administration
Why did you choose to pursue the MSM/MSBA/MSA at Wake Forest?
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The reason that I choice MSBA is because the curriculum is second to none, but there is so much more than just the excellent classes, the staff made me feel like I matter more than a student, they cared about my success after the program, giving resources and chances to come back and help the new and incoming class.
What is one of your favorite spots on campus and/or Winston-Salem? Why?
One of my favorite spots on campus is the foyer in Farrell Hall, I practically live in Farrell, but no day feels like the same, I always see something new around it, and there always someone new to meet, and there is always someone you know either studying, walking around, or coming by to say hi. When I think of my Farrell I think of community.
Maggie Cowher
Email
City: Concord, NC
Company:
Undergraduate School:
Wake Forest University
Major/Minor:
Computer Science Major / Women’s, Gender, and Sexuality Studies Minor
What made you want to become a Graduate Admissions Ambassador?
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I chose to become a graduate admissions ambassador because I love Wake Forest. This university has been my home since undergrad, and I am incredibly proud to be pursuing my second degree here. When I first visited the business school, I was nervous since I hadn’t spent much time there despite being a Wake Forest undergrad. However, my graduate ambassador made the experience so welcoming, and it left a lasting impression on me. As someone who enjoys making connections and is passionate about this university, I want to share my love for Wake Forest with prospective students and help them feel as welcome as I did. The most impactful part of my program experience so far has been twofold. First, I’ve built real and meaningful friendships with my peers, which is especially exciting because everyone comes from different universities. Despite only being here for two months, I truly feel that these friendships will last a long time. Second, while the classes are highly informative and definitely challenging, I’ve never felt that any of them are ‘weed out’ classes. Instead, my professors genuinely want to see us learn, succeed, and apply the knowledge in the real world.
Why did you choose to pursue the MSM/MSBA/MSA at Wake Forest?
I chose to pursue the MSBA at Wake Forest because I wanted to bridge the gap between my technical background in Computer Science and my limited education in the business world. I’m passionate about business analytics because it allows me to combine problem-solving and storytelling while leveraging my technical skills. I also wanted to transition into a role that offers more face-to-face human interaction, moving away from a job that was purely technical. Wake Forest felt like the perfect place to make that transition, especially since it’s already a place I love and am proud to call home.
What is one of your favorite spots on campus and/or Winston-Salem? Why?
My favorite spot outside of campus but in Winston Salem is Dough-Joes. It is a small coffee and donut shop owned by a couple who graduated from Wake Forest, the husband was even part of the MSBA program. It has a small but adorable interior and a nice outdoor patio with plenty of space to do homework or catch up with friends. It is also located in Reynolda Village which has plenty of places to shop, eat, or just go for a stroll.
Ryan DiDomenico
Email
City: Redding, CT
Undergraduate School:
Syracuse University
Major/Minor:
Marketing and Business Analytics
What made you want to become a Graduate Admissions Ambassador?
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During my application process, both Eric and Alex were great to speak to. Their involvement and excitement made me feel very welcomed and valued. I want to evoke similar feelings to other MSBA candidates. Although I didn’t get the chance to interact with any ambassadors since I was late to the process, I would still like to do so for future MSBA students.
Why did you choose to pursue the MSM/MSBA/MSA at Wake Forest?
There are a few reasons why I decided to pursue MSBA here at Wake. First, getting my masters was something I’ve always wanted to do as I’m always eager to learn something new. This program will enable me to also become more proficient and comfortable using coding programs, which will set me up for success in my future career. Not only learning but being able to practice with real hands-on experiences through the practicum, it’ll only further that and make me a well-rounded candidate. As I’m from Connecticut and went to college in upstate New York, this pushes me out of my comfort zone, living in a state far away. I look for opportunities that’ll help me grow and improve. Lastly, Wake Forest has a great reputation as a school. Not to mention, the free sports game tickets in which I can attend with my friends and other classmates during my time here. That was something I really enjoyed at Syracuse.
What is one of your favorite spots on campus and/or Winston-Salem? Why?
Although I haven’t explored much of either, I really enjoy Zicks. It is such a calm vibe; great atmosphere. Great food (either flatbread pizza or chicken), but I like how you can either sit down inside, play some pool/billiards, or my favorite, sit outside at one of the tables under the trees. It’s very relaxing and you can eat, do homework, or people watch.
Kate Goggans
Email
City: Atlanta, GA
Undergraduate School:
Auburn University
Major/Minor:
Major: Business Analytics
What made you want to become a Graduate Admissions Ambassador?
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I wanted to be an Admissions Ambassador because they were the people that led me to choose Wake’s MSBA. I met with some on a visit, and they had nothing but great things to say about the program and were very welcoming. They also had expansive knowledge about the program and were able to tell me about the extracurriculars, such as the SEC’s events and other things to do around Winston-Salem. Because the Admissions Ambassadors played such a pivotal role in my decision, I want to pay it forward and hopefully have the same impact on other potential students.
Why did you choose to pursue the MSM/MSBA/MSA at Wake Forest?
I chose the MSBA because I have always had a passion for analytics and thought a rigorous program like Wake’s would help me sharpen my skills. Also, Wake’s notable alumni network was a benefit to learn more about all the potential job roles.
What is one of your favorite spots on campus and/or Winston-Salem? Why?
Reynolda Village; great food options and places to sit and do work or hangout with friends. Also, Incendiary / Coal Pit because there is always something going on and also because you can sit outside.
Faith Harcus
Email
City: High Point, NC
Undergraduate School:
Pepperdine University
Major/Minor:
Business Administration Major/Certificate in Conflict Management
What made you want to become a Graduate Admissions Ambassador?
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I wanted to be a Graduate Admissions Ambassador because I did not know anything about MSBA programs before Wake reached out to me, and I want to continue to share this opportunity with other students that would be a good fit. I also have found it very valuable to connect with other students coming from California before I began the program and since starting at Wake, and I want to be able to help other students who are on a similar path.
Why did you choose to pursue the MSM/MSBA/MSA at Wake Forest?
I chose to pursue the MSBA at Wake Forest because the program reached out to me on Handshake, and then it had the best balance between technical, business, and personal skills of any program I considered.
What is one of your favorite spots on campus and/or Winston-Salem? Why?
One of my favorite spots in Winston-Salem is Pure Barre in Reynolda Village, because going to group workout classes there is my favorite way to start my day before I come to class, and its an easy way to schedule an hour a day for myself and take a break from studying.
Alex Karvelas
What made you want to become a Graduate Admissions Ambassador?
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I wanted to be a Graduate Admissions Ambassador to continue to foster the sense of community I felt surrounding Wake Forest University when I was in the admissions process. Everyone I spoke with during that process was very genuine, kind, and welcoming and I want to continue that atmosphere for incoming students.
Why did you choose to pursue the MSM/MSBA/MSA at Wake Forest?
I chose to pursue my MSBA at Wake Forest because of the prestige of the business school, along with the diverse curriculum and practicum experiences that similar programs failed to offer.
What is one of your favorite spots on campus and/or Winston-Salem? Why?
My favorite spot on campus is the quad because it is always full of life and has great places to study and hang out with friends.
Connor King
Email
City: Sacramento, CA
Undergraduate School:
Gonzaga University
Major/Minor:
Business Administration-Management Information Systems/Computer Science
What made you want to become a Graduate Admissions Ambassador?
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I wanted to become a Graduate Admissions Ambassador because, as someone who grew up and went to undergrad on the West Coast, I have sometimes felt the culture shock of moving to the southeastern U.S. It can be lonely at times, especially since all my friends and family are out west. I want to help and encourage potential students from the West Coast by assuring them that Wake Forest is an amazing school with many opportunities for growth. I also want to be a resource for students by sharing my first-hand experience of moving across the country to attend this program.
Why did you choose to pursue the MSM/MSBA/MSA at Wake Forest?
I chose to attend the MSBA program at Wake Forest because I am passionate about the intersection of business and data. During my undergraduate studies, I explored how businesses can leverage technology and data to make informed decisions, which fueled my desire to pursue a master’s degree in business analytics. After being accepted into the program at Wake Forest, I researched the strong technical coursework and career exploration opportunities it offers. I quickly realized that Wake Forest was the right choice for me due to its academic rigor, career opportunities, and the valuable alumni network that comes with an MSBA degree from Wake.
What is one of your favorite spots on campus and/or Winston-Salem? Why?
One of my favorite spots on campus is the Wellbeing Center. I really enjoy going to the gym and staying active every day because it keeps me motivated with my personal growth and it helps me decompress after a day at school. I go with my friends a lot, so it helps me build a community of people I can trust as well.
Ananya Lal
Email
City: New Delhi, India
Undergraduate School:
Wake Forest University
Major/Minor:
Double Major in Psychology and Sociology with a concentration in Business
What made you want to become a Graduate Admissions Ambassador?
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Over the past four years, Wake Forest has truly become a place I feel comfortable calling home, and I would love to share that experience with others. I believe Wake Forest is a university like no other, offering the perfect combination of community, opportunity, and support. Personally, my journey here hasn’t been without its challenges, but I’ve always had an extensive support system to help me navigate and overcome them. My professors, mentors, and friends were there for me every step of the way, and I think that’s a very unique quality about Wake Forest.
I’ve been fortunate to attend several events hosted by the Business School, such as Extend Your Stay and Inclusion Weekend. During these events, I had the opportunity to connect with student ambassadors who shared their experiences, tips for success, and advice on making the most of the program that I was interested in. They were able to convey to me in a way that while the program may be challenging, it is extremely fulfilling and got me really excited about the prospect! Their insights on building friendships and intentional connections left a lasting impact on me, and I would be thrilled to offer that same guidance to prospective students as a Graduate Admissions Ambassador.
Why did you choose to pursue the MSM/MSBA/MSA at Wake Forest?
I decided to pursue the MSBA at Wake Forest for a few reasons. Over the past two years, many of my friends completed the program, and every time they shared what they were learning, I was intrigued by how relevant and useful the content was. While my undergraduate major has been incredibly helpful in many ways, I felt the need to amp up my technical skills to become a more well-rounded candidate for the opportunities I wanted to explore and pursue. I also had the chance to interact with several faculty members, which gave me a strong sense of comfort in choosing to pursue a graduate degree in Business Analytics. Their expertise and approachability made a significant impact on my decision. Lastly, multiple meetings with Alex Peoples and John White helped resolve any doubts or questions I had, further solidifying my choice.
What is one of your favorite spots on campus and/or Winston-Salem? Why?
My favorite place on campus, and I think Winston Salem would be included too, is the Reynolda Trail that leads to Reynolda Village.I absolutely love going on walks and runs with my friends along the trail—it’s the perfect way to take a break and soak in the beauty around us. Sometimes, we’ll grab a coffee and donut at Dough Joe’s or Penny Path after, or even get some work done! It’s one of those spots that lets me really appreciate how accessible and peaceful the campus is, offering both nature and community all in one place.
Mark Luckett
What made you want to become a Graduate Admissions Ambassador?
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I only found out about this program from another student that was going to attend Wake Forest already. I know it is still early in the program but I can already say this program has really changed me as a person in a very positive way. The focus on power skills in this program is unlike other programs and has really stood out to me. I want to be able to explain my experience to prospective students so hopefully they can make the choice to come here like I did and change their lives for the better.
Why did you choose to pursue the MSM/MSBA/MSA at Wake Forest?
I chose the MSBA program because I had a concentration in business analytics in undergrad and I found those classes very interesting. I thought this program would be a good way to leverage my finance background and refine my technical and power skills.
What is one of your favorite spots on campus and/or Winston-Salem? Why?
The area around Poteat Hall. There is great food options and fun games to play inside. There is also a nice outside shaded area and it is a great spot to hang out with friends.
Ella Prince
Email
City: Raleigh, NC
Undergraduate School:
UNC Charlotte
Major/Minor:
Major: Business Analytics, Minors: Statistics; Operations & Supply Chain Management
What made you want to become a Graduate Admissions Ambassador?
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I wanted to become a Graduate Admissions Ambassador because I would love to share my positive experiences and advice thus far with prospective students, helping them navigate their decision-making processes. I believe my personable skills, enthusiasm for this amazing program, and desire to contribute to the university community will allow me to effectively represent the MSBA program and motivate others to join. Back at my undergrad, I was Vice President of the Culinary Club and we would have a ‘Student Showcase’ before the beginning of each fall semester. I got the opportunity to talk to freshmen and any other students interested in the club to join and attend our monthly events. I would get so excited for the first ‘Potluck’ event of the year because I wanted to see all the new faces and just bring a sense of community that would make everyone feel welcomed and connected. It was such a satisfying and happy moment to see everyone with a smile on their face!
Why did you choose to pursue the MSM/MSBA/MSA at Wake Forest?
I did my undergraduate in Business Analytics and really enjoyed the content as well as the idea of having the tools to make data-driven decisions that create impact. Before I started college I knew I wanted to do 2 things – study abroad and go to grad school. Those 2 things were my motivators going into higher education (and I achieved them!). When I did my tour and class visit at Wake, I sat in on a Probability & Statistics course and I honestly learned so much in the hour that I was sitting there. After my visit, I looked more into the curriculum and I loved how Wake Forest emphasized students taking classes that are in different industries of analytics to decide what they love and want to do in the future. Having the opportunity to work with outside companies also reeled me in even more because I am a firm believer that learning in real-world environments offers invaluable experiences that go beyond classroom lectures. So with this, I am so happy with my decision!
What is one of your favorite spots on campus and/or Winston-Salem? Why?
I do most of my exploring in Farrell Hall so I would have to speak on my favorite spot(s) in Winston-Salem which are Krankies and/or Bailey Park. I live in the direct vicinity of both of these places so I have found comfort in them. Krankies is such a fun environment – you can go get a bit to eat with friends and gossip (their biscuits are amazing!) or go in, get a coffee, and grind on schoolwork, there are so many possibilities. It is the perfect place to people-watch also which I love to do. Bailey Park is also one of my favorites because of the amount of activities it holds – from sunrise yoga, movies in the park, or the occasional concert. I love that I can walk out of my apartment building, walk across the street, and almost always see something going on.
Miller Putnam
What made you want to become a Graduate Admissions Ambassador?
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I wanted to become a Graduate Admissions Ambassador because my own visit to this program was very welcoming and impactful. When I toured the school and attended a class, the warmth and enthusiasm of the current ambassador made a significant impression on me. She made me feel comfortable and at home here. I am eager to give back by providing the same welcoming experience to prospective students. I see this role as an opportunity to contribute positively to our academic community by assisting and shaping future students’ experiences. I am enthusiastic about representing our program and helping others navigate their paths to success.
Why did you choose to pursue the MSM/MSBA/MSA at Wake Forest?
I chose the MSBA program at Wake Forest because it aligns with my goal of combining my mathematical background with in-depth business knowledge. The program’s strong focus on practical, data-driven decision making and it emphasis on real-world applications make it an ideal fit for helping businesses become more effective through analytics.
What is one of your favorite spots on campus and/or Winston-Salem? Why?
One of my favorite spots in Winston-Salem is the Innovation Quarter downtown because I like all the options to do there. They have food trucks, bands, and free yoga in the park. There are also fantastic restaurants and a fun brewery to hang out with friends. One thing I like on campus is the trail that connects campus to Reynolda village, it is a good walk for a study break and to grab lunch!
Mason Reifers
What made you want to become a Graduate Admissions Ambassador?
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My greatest skill is my ability to connect with people, getting to know them and finding common interests and building comradery. I am a Double Deac and love Wake Forest and even my brother is now attending the University as a first year, and my constant yapping about the MSBA program and the business school in general has swayed him to consider applying to the business school. I think that my passion for this institution is contagious and will certainly spread to prospective students who are interested in attending Wake.
Why did you choose to pursue the MSM/MSBA/MSA at Wake Forest?
I chose to pursue the MSBA program because I was interested in learning some of the hard skills with programming and analytical tools in order to support my desire to go into a jury consultant role. I love problem solving and I also love the law, therefore this program has been a blessing in its ability to prepare me for my goals.
What is one of your favorite spots on campus and/or Winston-Salem? Why?
I think that my favorite spot on campus has to be the waterfall in Reynolda Gardens. It is such a beautiful place that instantly puts my mind at ease. In Winston Salem, I think that my favorite spot is the Quarry Park. It is peaceful and fun to see all of the families playing or looking out to the city.
Makeenie Robinson
Email
City: Columbia, SC
Undergraduate School:
University of Virginia
Major/Minor:
Foreign Affairs, African American and African Studies
What made you want to become a Graduate Admissions Ambassador?
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I was excited about the opportunity to become a Graduate Admissions Ambassador because I thrive on making genuine connections with others. As someone who is energetic, positive, and passionate about Wake Forest, I want to help prospective students feel welcomed and represented, particularly in a space that values diversity and inclusion. Building relationships is one of my greatest strengths, and I truly enjoy learning from others and sharing my own experiences to create a welcoming community. Coming from a diverse Jamaican background and having been surrounded by people from all walks of life, I feel especially prepared to engage with prospective students in meaningful and authentic ways.
Why did you choose to pursue the MSM/MSBA/MSA at Wake Forest?
I chose the MSBA program at Wake Forest because I wanted to push myself beyond my comfort zone and acquire skills in areas I hadn’t explored before. I had never coded, I was never the best at math, nor did I see myself in STEM, but I was determined to challenge myself and try something new. My experience with Eric, my MSBA contact, was incredibly positive—he made me feel welcomed and confident that I could succeed. His encouragement, paired with my determination to constantly improve, made this program the ideal challenge for me.
What is one of your favorite spots on campus and/or Winston-Salem? Why?
My favorite spot on campus is the outdoor lounge area by the rocking chairs outside of Farrell Hall. It’s a beautiful, peaceful space where I’ve shared meaningful moments with friends—whether it’s catching up, getting work done, or just decompressing. It’s also the perfect spot to see professors, career coaches, students from multiple different programs within the business school, and prospective students visiting. This spot has become a hub for connection and support, making it feel like “our space.”
Deekshanya Roy
Email
City: Chennai, Tamil Nadu
Undergraduate School:
Ashoka University
Major/Minor:
Psychology and Philosophy majors, Entrepreneurship minor
What made you want to become a Graduate Admissions Ambassador?
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I wanted to become a Graduate Admissions Ambassador for Wake Forest’s MSBA program because I strongly believe in its value for career growth and skill development. Having received incredible support from the admissions team as an international student and scholar, I’m eager to pay it forward and contribute to the program’s future.
As a newcomer to Winston-Salem, I’m excited to explore the campus and town while engaging with prospective students, which I would likely not have the chance to do otherwise. Interacting with prospective students would allow me to meet new people and build friendships with them. I am always looking forward to expanding my social community.
I understand that attracting high-quality students is crucial for Wake Forest’s growth and future collaborations. Being a part of SEC, I am committed to contributing to the business school’s betterment, and serving as an Ambassador aligns with my goal. This role allows me to combine my confidence in the MSBA program, gratitude towards Wake Forest, and desire to connect with others into one meaningful position.
Why did you choose to pursue the MSM/MSBA/MSA at Wake Forest?
Wake Forest’s MSBA program was my top choice due to its comprehensive curriculum covering the exact skills I want to develop before entering the workforce. As a psychology and philosophy major, I was drawn to the program’s flexible, interdisciplinary approach, which aligns with my educational values. Unlike many other business analytics programs, Wake Forest’s MSBA welcomes applicants from diverse academic backgrounds, allowing me to contribute a unique perspective. Additionally, before deciding on Wake Forest, I spoke to alumni of the MSBA program, who were all extremely helpful and warm. I am excited for the opportunity to have the same effect on prospective students.
What is one of your favorite spots on campus and/or Winston-Salem? Why?
The golf course pathway is one of my favorite spots on campus, its a beautiful sight and a pleasant place to work (on the tables nearby), in case someone likes working outdoors.
Alaina Seifert
Email
City: Schenectady, NY
Undergraduate School:
Hartwick College
Major/Minor:
Business and Economics Majors
What made you want to become a Graduate Admissions Ambassador?
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During my first tour at Wake Forest, I was warmly welcomed by Shandra, who made me feel seen and valued in a way my undergraduate experience never quite did. Despite spending three years at my previous school, I often felt overlooked, struggling to find a true sense of belonging. That initial encounter at Wake Forest showed me what a supportive community really feels like. As a Graduate Admissions Ambassador, I want to be that person for others—the one who makes them feel like they’ve found their place. No student should go through college feeling isolated, and I’m passionate about helping create a welcoming, inclusive environment where everyone feels like they matter.
Why did you choose to pursue the MSM/MSBA/MSA at Wake Forest?
I felt that the MSBA program would help further my education along with increasing my connections both personally and professionally. This would eventually allow me to further hone in on what I want as a career and help me go for it!
What is one of your favorite spots on campus and/or Winston-Salem? Why?
The swing outside of Farrel Hall is one of my favorite spots on campus. As a child I would always go on the swing set outside that we had in our backyard to take a moment, relax, and enjoy life. It’s a practice that followed me as I grew up and became an adult. Even now I will out my headphones in and go swing allowing me to relax and feel like a kid even with all of my adult responsibilities. It’s therapeutic for me and gives me a sense of home here on campus.
William Smith
Email
City: Brentwood, TN
Undergraduate School:
Furman University
Major/Minor:
Business Administration, Data Analytics
What made you want to become a Graduate Admissions Ambassador?
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I wanted to give back to the school. I had such an amazing recruitment process. It was done perfectly and ultimately led to my decision to choose Wake Forest. Because of this, I want to give the perspective students the same process I received when applying.
Why did you choose to pursue the MSM/MSBA/MSA at Wake Forest?
I chose to pursue the MSBA at Wake Forest because at this time last year I did not feel ready to enter the workforce. Given the reputation of the program, I felt as if this was the best path for me to take to get where I want to be.
What is one of your favorite spots on campus and/or Winston-Salem? Why?
One of my favorite spots is Reynolda Village. Not only is it a great place to get a bit to eat or go and explore the shops, but it is also a great place to exercise and check out the Reynolda House and gardens. Also, you get the plus of being accessible from campus.
Lauren Strange
Email
City: Greenville, SC
Undergraduate School:
Wofford College
Major/Minor:
Majors in English and French & Francophone Studies, minor in Business
What made you want to become a Graduate Admissions Ambassador?
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I remember what it was like navigating my post-grad journey, as it was not that long ago, and I love being able to help people going through that same thing. I want to guide people who have been in the same boat as me and provide comfort to them, answer their questions, and excite them for what their future holds (hopefully at WFU School of Business)!
Why did you choose to pursue the MSM/MSBA/MSA at Wake Forest?
I have a background in the humanities but wanted to explore how I could improve my technical skills to make a stronger impact. I think connecting humans and data in a comprehensive way and not sacrificing one for the other is super important!
What is one of your favorite spots on campus and/or Winston-Salem? Why?
Walking around Reynolda Gardens is definitely one of my favorite spots! I love to run or walk with friends or just go there by myself to recenter. It’s so beautiful and definitely takes you out of focusing on whatever you’re stressed about and instead focus on the beauty around you.
Patrick Sweeney
Email
City: Raleigh, NC
Undergraduate School:
University of North Carolina Wilmington
Major/Minor:
Information Technology major, Business & Data Science minors
What made you want to become a Graduate Admissions Ambassador?
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I wanted to be an ambassador for the MSBA program because I am passionate about analytics and would enjoy sharing my experiences and insight with potential students. It is also a great opportunity to build my communication and leadership skills.
Why did you choose to pursue the MSM/MSBA/MSA at Wake Forest?
My primary deciding factors were curriculum, career coaching, networking opportunities, and university reputation.
What is one of your favorite spots on campus and/or Winston-Salem? Why?
My favorite spot in WS is downtown, specifically the area around Bailey Park with Cugino Forno and Incendiary Brewing. The outdoor space is amazing – it is modern but still retains the industrial history that Winston is known for. The shops, restaurants, and trails around Reynolda Village are a close runner-up.
Myles Weaver
Email
City: Roswell, GA
Undergraduate School:
University of Tennessee
Major/Minor:
Business Analytics
What made you want to become a Graduate Admissions Ambassador?
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I was eager to become a Graduate Admissions Ambassador as I believe I offer a distinctive perspective to potential Wake Forest School of Business graduate students, particularly those considering the Master of Science in Business Analytics (MSBA) program. My background as a business analytics student from the University of Tennessee, coupled with my entrepreneurial experience and internship in business development, positions me uniquely to showcase the benefits of Wake Forest’s graduate programs. As someone from the Southeast who chose Wake Forest for advanced studies, I can relate to students who might not initially have Wake Forest on their radar. My journey from considering various programs to ultimately selecting Wake Forest’s MSBA program allows me to provide authentic insights into the decision-making process. I’m also motivated to give back to the admissions team, whose support was instrumental in my own decision to join Wake Forest. By becoming an ambassador, I am able to extend the same level of understanding and resourcefulness that I received, helping prospective students navigate their options and understand the unique value proposition of Wake Forest’s graduate programs.
Why did you choose to pursue the MSM/MSBA/MSA at Wake Forest?
I chose Wake Forest for my graduate studies due to its outstanding reputation and the exceptional quality of its academic programs. My decision to pursue the Master of Science in Business Analytics (MSBA) at Wake Forest was influenced by my prior experience in business analytics at the University of Tennessee and my entrepreneurial ventures. The MSBA program at Wake Forest stood out to me because of its high rankings and comprehensive curriculum. I was particularly drawn to how the program bridges theoretical knowledge with practical application, which aligns perfectly with my experience in developing and managing my own e-commerce business and my role as a strategy consultant at Slide Company. So far, the MSBA program has significantly enhanced my analytical capabilities, building upon my undergraduate education and professional experiences. It’s providing me with advanced tools and techniques in areas such as data mining, machine learning, and natural language processing – skills that are crucial for my aspirations in consulting. Wake Forest’s MSBA program is the perfect next step in my journey, building upon my undergraduate studies and professional experiences, and propelling me towards my goal of becoming a leading business analyst and strategy consultant in the field of data analytics.
What is one of your favorite spots on campus and/or Winston-Salem? Why?
One of my favorite spots on campus is the Living Room in Farrell Hall. This space perfectly embodies the strong work ethic and sense of community that I’ve come to appreciate at Wake Forest. As a Master of Science in Business Analytics (MSBA) student with a background in entrepreneurship and strategy consulting. The Living Room serves as a microcosm of the Wake Forest School of Business, showcasing the diversity that makes this institution stand out. Having transitioned from the University of Tennessee to Wake Forest for my graduate studies, I’ve been impressed by the range of perspectives and experiences represented here. The Living Room in Farrell Hall epitomizes what makes the Wake Forest School of Business exceptional – a blend of rigorous academics, diverse perspectives, and a strong sense of community. It’s a space that continually inspires me to leverage my background in business analytics and entrepreneurship to contribute meaningfully to this vibrant community.
Julia Yang
Email
City: Hong Kong, China
Undergraduate School:
Hong Kong Baptist University
Major/Minor:
Accounting
What made you want to become a Graduate Admissions Ambassador?
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I wanted to take part in program-relative activities more actively and introduce our program and university to other potential students and their parents with my own experience.
Why did you choose to pursue the MSM/MSBA/MSA at Wake Forest?
I wan to add more quantitative skills beside my accounting background for further job hunting.
What is one of your favorite spots on campus and/or Winston-Salem? Why?
My favorite sport must be badminton and aerobic (HIIT) inside the gym, I love feeling of sweat and passion for nature life.
MSBA Events
Consider joining us for our next MSBA event
Apr
19
@3:00 PM
Wake Forest Spring Football Showcase/Tailgate
It’s going to be sun’s-out, fun on Saturday, April 19 for the 2025 Wake Forest Football Spring Showcase. The event will begin at 3 p.m. Admission is FREE and open to the public. Designed to be an interactive, high-energy experience for students, families, and Demon Deacon fans of all ages, the Spring Showcase will feature an exciting mix of on-field action and fan engagement. Fans in attendance will enjoy a Wake Forest Football Team Showcase, where the team will hit the field in a practice/scrimmage format. Additionally, fans and students alike will have the chance to compete alongside Wake Forest football players in a Punt, Pass & Kick Competition. Throughout the event, attendees can also enter to win exclusive giveaways, including Nike Team gear, autographed items, gift cards and more! Before the event, Wake Forest students are invited to tailgate outside of Gate 5 at Allegacy Stadium, free food and (non-acholic) beverages will be provided!
Apr
19
@3:00 PM
Wake Forest Football Spring Showcase
It’s going to be sun’s-out, fun on Saturday, April 19 for the Wake Forest Football Spring Showcase. The event will begin at 3 p.m. Admission is FREE and open to the public. Designed to be an interactive, high-energy experience for students, families, and Demon Deacon fans of all ages, the Spring Showcase will feature an exciting mix of on-field action and fan engagement. The event will not be broadcast, meaning the only way to get an exclusive first look at the 2025 Demon Deacons is to be there in person! Fans in attendance will enjoy a Wake Forest Football Team Showcase, where the team will hit the field in a practice/scrimmage format, with a final decision on whether it will be an Offense vs. Defense matchup or full-team scrimmage coming closer to the event. Additionally, fans and students alike will have the chance to compete alongside Wake Forest football players in a Punt, Pass & Kick Competitioninterested individuals can contact Wake Forest’s Fan Experience team (wffanexp@wfu.edu) for details on how to participate. Throughout the event, attendees can also enter to win exclusive giveaways, including Nike Team gear, autographed items, gift cards and more! More details at GoDeacs.com.
Apr
21
@10:00 AM
Fields of Fortune: North Carolina’s Legacy in Leaf and Labor
Tobacco has played a significant role in shaping North Carolinas cultural, economic, and social identity, even before the states official establishment. Early depictions of Native American communities along the coast at the end of the 16th century show cultivation and use of the plant. During the 19th century, tobacco became a cornerstone of the plantation economy, generating immense wealth for select families. In the 20th century, the rise of mass production and commercialization, along with an expanding labor force dedicated to its cultivation and processing, further embedded tobacco in North Carolinas way of life. Marketing campaigns and iconic imagery tied to tobacco are deeply woven into the states historical narrative. This exhibit showcases images, artifacts, and records from Special Collections & Archives, spanning from the sixteenth century to the modern era. It also features contributions from North Carolina artists and photographers, including Daisha Bunn and Erin Kye and their families, as well as works by photographer Dan Routh.
Apr
22
@10:00 AM
Fields of Fortune: North Carolina’s Legacy in Leaf and Labor
Tobacco has played a significant role in shaping North Carolinas cultural, economic, and social identity, even before the states official establishment. Early depictions of Native American communities along the coast at the end of the 16th century show cultivation and use of the plant. During the 19th century, tobacco became a cornerstone of the plantation economy, generating immense wealth for select families. In the 20th century, the rise of mass production and commercialization, along with an expanding labor force dedicated to its cultivation and processing, further embedded tobacco in North Carolinas way of life. Marketing campaigns and iconic imagery tied to tobacco are deeply woven into the states historical narrative. This exhibit showcases images, artifacts, and records from Special Collections & Archives, spanning from the sixteenth century to the modern era. It also features contributions from North Carolina artists and photographers, including Daisha Bunn and Erin Kye and their families, as well as works by photographer Dan Routh.
Apr
23
@10:00 AM
Fields of Fortune: North Carolina’s Legacy in Leaf and Labor
Tobacco has played a significant role in shaping North Carolinas cultural, economic, and social identity, even before the states official establishment. Early depictions of Native American communities along the coast at the end of the 16th century show cultivation and use of the plant. During the 19th century, tobacco became a cornerstone of the plantation economy, generating immense wealth for select families. In the 20th century, the rise of mass production and commercialization, along with an expanding labor force dedicated to its cultivation and processing, further embedded tobacco in North Carolinas way of life. Marketing campaigns and iconic imagery tied to tobacco are deeply woven into the states historical narrative. This exhibit showcases images, artifacts, and records from Special Collections & Archives, spanning from the sixteenth century to the modern era. It also features contributions from North Carolina artists and photographers, including Daisha Bunn and Erin Kye and their families, as well as works by photographer Dan Routh.
Apr
24
@9:00 AM
Virtual – Career Clinic: Power-Up Your LinkedIn Profile
LinkedIn is a powerful tool professionals use to stay informed on industry trends and news. It’s also a very helpful tool in a job search. If used properly, LinkedIn can work for you while you are not working. It can connect you with alumni, recruiters and jobs. Learn how to power up your LinkedIn profile and get this tool working for you by improving your personal brand in an impactful way. This virtual session, led by Sharron Vogler, Director of Alumni & MBA Career Development for the School of Business, is open to School of Business alumni.
Articles
Review articles that highlight industry trends and career paths in Master of Science in Business Analytics (MSBA).
MSBA Careers
Review articles that highlight career paths in Master of Science in Business Analytics (MSBA).
Winston-Salem, NC
The “City of Arts and Innovation” offers an affordable, vibrant lifestyle with a thriving arts scene, outdoor activities, and safe walkable neighborhoods.
Meet Your MSBA Team
If you have any questions regarding the enrollment process, student life, faculty, curriculum or career resources, please schedule a consult. We look forward to helping you!
Dr. Scott M. Shafer
Interim Area Chair; Associate Dean of the MSBA Programs; Professor of Management
Cherie Fu
Associate Director, MSBA Integrative Student Services and International Student Support Specialist
Araceli Perez-Ramos (Sally)
Associate Director, Market Readiness & Employment
Nimish Rathkanthiwar
Regional Advisor, India & South Asia Enrollment Management Recruiting
