- Understanding adoption, use, and resistance to health IT, especially AI-driven solutions
- Integrating behavioral and management theories to uncover psychological, social, and organizational drivers behind technology-related decisions
- Employing multi-method approaches, including experimental design, qualitative analysis, and field-based research to gain actionable insights
- Exploring how health IT artifact design decisions shape user behaviors
Business School Collaborations in Healthcare Research
With two nationally ranked professional schools sharing the same campus, the proximity of the Wake Forest School of Business and School of Medicine provide ample opportunity for incredibly impactful, cross-discipline research collaboration. A growing host of School of Business faculty participate in such collaborations. The profiles below detail just a few.
Jennifer Claggett
“I am passionate about leveraging technology, especially AI-enabled tools, to improve healthcare outcomes by supporting clinical decision-making, easing cognitive load, and empowering patients and providers with better information.”
Yeongin Kim
“I study how digital health technologies – such as patient portals, telehealth, patient generated health data (PGHD), and AI – generate economic and clinical value by improving information sharing, enhancing patient engagement, and supporting data-driven decisions that lead to more efficient, equitable, and coordinated healthcare delivery.”
Zlatana Nenova
“I am passionate about implementing machine learning, and statistics modeling to improve healthcare delivery for individuals with chronic conditions. My research integrates data science with behavioral and managerial insights to generate practical, evidence-based solutions that enhance patient outcomes.”
Eric Park
“I am interested in improving healthcare outcomes through better delivery processes. My research focuses on operational improvements in healthcare systems and the design of effective health policies, with particular emphasis on emergency and intensive care.”
Pelin Pekgün
“I am passionate about using analytics and operations research to strengthen healthcare, humanitarian, and nonprofit systems by improving access to vital resources and enabling more equitable, resilient, and sustainable decisions.”
Victoria Reibenspiess
“I am passionate about understanding how people and technologies co-shape health and wellbeing. My work explores how digital systems—such as wearables and AI-enabled solutions—build trust, engagement, and informed decision-making for patients, providers, and organizations, while shaping users’ sense of identity, motivation, and durable behavioral change.”
Greg Stewart
“I have extensive experience collaborating with researchers across multiple
disciplines (anthropology, biostatistics, medicine, nursing, public health) to study and improve healthcare delivery through improved leadership and teamwork.”
