Executive Education

Like the organizations they work for, individuals who succeed in today’s business world are the ones who never stop learning. At Wake Forest Executive Education, we offer open enrollment and customized programs that sharpen your talents as a business leader and improve your company’s competitive advantage. Our programs are specifically designed to provide highly personal education experiences that address real-world issues.

Wake Forest Executive Education specializes in professional development and rich learning experiences in Marketing, Data Analytics, Finance, Leadership, Supply Chain Management, Innovation, and Strategy.

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Upcoming Programs

Feb 2, 2022

Free Webinar – Financial Decision Making in a Crisis

Join us from 3-4pm (EST) for an informational webinar as Dr. Stephan Shipe, Assistant Teaching Professor of Finance, will take us through a short discussion on how a crisis changes financial decision making, how financial statements are impacted over time, current trends in decision making and forecasting and benefits of participating in the Finance for Non-Financial Managers program this spring.

Feb 9, 2022

Free Webinar – Financial Decision Making in a Crisis

Join us from 10-11am (EST) for an informational webinar as Dr. Stephan Shipe, Assistant Teaching Professor of Finance, will take us through a short discussion on how a crisis changes financial decision making, how financial statements are impacted over time, current trends in decision making and forecasting and benefits of participating in the Finance for Non-Financial Managers program this spring.

February 18, 2022

Leading People Who Are Different from You

In today’s global economy, organizations are continuously becoming more diverse. This broadening diversification of organization members includes cultural backgrounds, ethnicities, age, gender, and sexual orientation. Thus, it is imperative people managers understand how to effectively lead individuals who are different from them. Leaders who can bring an array of diverse individuals together and form a cohesive team aligned on common goals, purpose, and values will gain a competitive advantage. This program is part four of a series of four open enrollment programs leading to a Certificate in Leadership. Each program can be taken individually to gain critical knowledge and skills, or, combined as a certificate.

This program is now at capacity, if you are interested in being added to the waitlist please contact execedinfo@wfu.edu

Feb 28, 2022

Free Webinar – Marketing in Today’s Environment

Please join us on Monday, February 28, 2022 from 1pm-2pm, as Roger Beahm, Professor of Practice in Marketing, takes us through a short discussion on the following:
• Marketing 2022: What does the “new normal” look like today?
• The Implications for Marketing in Today’s Environment: A Case Study
• Why a Certificate in Marketing? What it will cover and what it can mean for you and your organization.

Register in Advance

March 11, 2022

Free Webinar – Marketing in Today’s Environment

Please join us on Friday, March 11, 2022 from 11am-12pm, as Roger Beahm, Professor of Practice in Marketing, takes us through a short discussion on the following:
• Marketing 2022: What does the “new normal” look like today?
• The Implications for Marketing in Today’s Environment: A Case Study
• Why a Certificate in Marketing? What it will cover and what it can mean for you and your organization.

Register in Advance

March 7-17, 2022

Finance for Non-Financial Managers

Finances are the lifeblood of any organization. Understanding income statements and balance sheets is no longer the sole responsibility of the controller, CFO, or business owner. All functional leaders, regardless of their area of focus, will inevitably face decisions that emphasize the importance of financial data. Thankfully, the answers to these questions are not based on emotion or opinion but can be solved using proven ways to measure and evaluate the value of projects with sound financial analysis. Finance for Non-Financial Managers is designed to give the foundational tools to be a more informed leader and strategic contributor who can weigh financial risks and costs when evaluating opportunities and driving new initiatives.

April 13-May 25, 2022

Certificate in Integrated Marketing Strategy & Planning

Customer interactions and expectations are changing as the marketing landscape evolves into a “new normal”. Marketing leaders are being pushed to remain current and enhance organizational competitiveness as new talent and competition quickly emerge. The need to make better business decisions, synthesize strategy, and drive profitability is ultimately addressed by marketing plans designed to drive results. This certificate program is designed for professionals looking to develop relevant and immediately implementable skills across seven (7) key competencies in marketing.

April 22, 2022

Authentic and Effective Leadership

Employee engagement studies, conducted by Gallup, consistently show on average in the U.S. only 33% of workers are highly engaged. Results from these studies find that authentic, inspirational leaders who provide their people a sense of purpose, invest time in developing their people, and approach leadership from a “coach” perspective versus a directive top-down boss, greatly enhance employee engagement and team performance. Thus, the key to high team performance and employee engagement is authentic and effective leadership. This program is part one of a series of four open enrollment programs leading to a Certificate in Leadership. Each program can be taken individually to gain critical knowledge and skills, or, combined as a certificate.