Executive Education

Like the organizations they work for, individuals who succeed in today’s business world are the ones who never stop learning. At Wake Forest Executive Education, we offer open enrollment and customized programs that sharpen your talents as a business leader and improve your company’s competitive advantage. Our programs are specifically designed to provide highly personal education experiences that address real-world issues.

Wake Forest Executive Education specializes in professional development and rich learning experiences in Marketing, Data Analytics, Finance, Leadership, Supply Chain Management, Innovation, and Strategy.

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Upcoming Programs

Mar. – May, 2021

Certificate in Integrated Marketing Strategy & Planning

Customer interactions and expectations are changing as the marketing landscape evolves into a “new normal”. Marketing leaders are being pushed to remain current and enhance organizational competitiveness as new talent and competition quickly emerge. This certificate program offers seven sessions offered virtually over 2 months and is designed for professionals looking to develop relevant and immediately implementable skills across seven (7) key competencies in marketing. Case studies, large group discussions, and small team breakouts will be used during each session to enhance learnings. Registration for the Certificate is full and is now closed. If you are interested in being added to the waitlist for this program please contact execedinfo@wfu.edu.  

Certificate Details

Apr. 28 & 30, 2021

Prescriptive Analytics

As we evaluate business objectives, key metrics such as profitability improvement, cost reductions, and client satisfaction can be optimized with prescriptive analytics. During this program, applications in business including production planning, location analysis, supply chain design, transportation, marketing/product design and financial portfolio analysis will be discussed. Additionally, the use and application of rule-based systems and heuristics with an emphasis on optimization modeling of real business problems will be explored and tested. Registration for the Certificate in Analytics for Analysts and the Descriptive Analytics program is now closed. Interested parties may still register for the Predictive and Prescriptive workshops as individual programs.

Program Details

May 12-24, 2021

Finance for Non-Financial Managers

Finances are the lifeblood of any organization. Understanding income statements and balance sheets is no longer the sole responsibility of the controller, CFO, or business owner. All functional leaders, regardless of their area of focus, will inevitably face decisions that emphasize the importance of financial data. For example, how do you assess and execute on multiple project opportunities? How long will it take to recoup an investment in a new product or service enhancement? Will your choice be profitable and mitigate downside risk to the organization? Register for the program by April 7 and receive a 10% early bird discount!

Program Details

May 20 or 26, 2021

Leading People Who Are Different From You

This 1-day program provides participants with the knowledge and tools to understand and effectively lead people who are different from them. Participants also gain insights into how to shape the team’s or organization’s culture to create an environment that is authentic and brings out the best in everyone. This program is part one of a series of four open enrollment programs leading to a Certificate in Leadership. Each program can be taken individually to gain critical knowledge and skills, or, combined as a certificate.

Due to high interest we have added an overflow date for this program on May 26th. Please indicate your preference for date when registering for the course. We will do our best to accommodate all requests within COVID capacity guidelines for the state.