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Journal of Marketing Accepts Co-Authored Paper by Jia Li Linking Two Key Executive Concerns: Brand Strength and Sales Incentives
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Jia Li Paper Accepted for Publication by Journal of Retailing
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2018 Wake Forest University School of Business Retail & Health Innovation Challenge
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WFU School of Business expands Master of Science in Business Analytics graduate degree
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WFU retail expert Prof. Roger Beahm on the Amazon/Whole Foods purchase announcement
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CVS Health CEO Larry Merlo: Eight words to better health
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Two Wake Forest teams take first place at the Marketing Analytics Summit
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Global talent converges on WFU School of Business Marketing Analytics Summit
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Krispy Kreme turns glazed waterfall into BOGO bar code
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From mall Christmas trees to Starbucks cups, symbols carry weight with consumers
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