Masters in Business Analytics Programs

The Wake Forest Master of Science in Business Analytics (MSBA) degree is designed by our faculty with the input of our corporate partners to ensure we are delivering the performance-ready professionals that the market demands. We develop problem solvers that can take data from insight to impact, and can add value to any organization from day one.


Masters in Business Analytics programs empower our students with:

  • Ability – To define business problems that can be resolved through the use of data and analytics
  • Knowledge – To determine the proper methodologies needed to address current business challenges
  • Confidence – To effectively use the conclusions of their analyses to shape critical business decisions
Focus on experiential learning projects with our corporate partners and use of actual retail data from our unique Center for Retail Innovation corporate partnerships.
Differentiate yourself by developing stronger communication, teamwork and leadership skills, and an understanding of the responsible and ethical use of data for making better decisions.
Emphasis on training across the full spectrum of analytics methodologies with strong business knowledge from innovative courses such as Data Visualization and Analytics in the Boardroom.

MSBA Program Formats


Designed for recent college graduates with limited (less than two years) or no full-time, post-graduate work experience. The nature of this program allows students to fully immerse themselves within the curriculum in order to pursue their career in an analytics-driven role.


Designed for working professionals with more than two years of full-time, post-graduate work experience who want to enhance their professional skill set in order to move forward into a leadership role where they can improve their organization through analytics.

Jeffrey Camm

Associate Dean of Business Analytics and Inmar Presidential Chair of Business Analytics

“The Wake Forest MSBA program is connected to the marketplace, where opportunities in the field of business analytics have exploded. Through our on-campus and online programs, we provide the necessary technical skills, business acumen, and experiential learning to equip students with the skills to drive analytics into action.”