Your Ten-Month Path to Success

Coursework in the MA in Management program includes business concepts related to finance, marketing, operations, business analytics, accounting, economics, organization behavior, ethics, career management and information technology. You will be immersed in these courses through five modules over 10 months.

Wake Forest School of Business professor Kenny Herbst teaches his marketing class to M.A. students in Farrell Hall on Monday, February 3, 2014.Summer Module
The program begins early July with a five-week session preparing you for graduate level courses in business and helping you explore your career interests.

Module 1
Module 1 begins in August with the goal of developing your baseline competencies.

Module 2
This module emphasizes development of the core managerial competencies required by all business professionals.

Module 3
During this module, you will have the opportunity to apply individual and managerial skills by addressing issues faced by managers across functions.

Module 4
The final module enhances your skills and knowledge that you have built throughout the program by applying them to the real-world challenges of competing successfully in a global environment.


* For complete course descriptions, please refer to the current edition of the School of Business Graduate Student Handbook.


Action Learning Projects

In the business world, there’s no substitute for direct experience.

Action Learning Projects (ALP) are an integral part of the MA experience. Designed to provide you with a world-class experiential learning opportunity, these projects give organizations the benefits of fresh ideas and solutions in business. Throughout the experience you will:

  • Apply and reinforce course concepts
  • Create actual business solutions
  • Strengthen your skills, confidence and experience

How does it work? 

Your designated project team will work with a business sponsor-client through the spring semester. The ALP experience is an extension of the classroom while giving you the opportunity to work with a ‘live’ project and client. As a result, you will further develop important professional skills while creating value for the sponsor-client.

What people are saying

The thing that sets the ALP apart from every other academic experience is not the chance you’ll get to apply learned technical skills – though it has that in spades – but the immersion in a real world setting where your soft skills will be exposed, developed, and hopefully refined in a safe environment. This is the experience that will set you apart from your peers on your first day in a new job, when these skills are not expected of you, but you are proficient.
– RJ Crimmons, MA ’15

I have no doubt that the experience I gained from the ALP project will prove to be beneficial as I embark on a career in consulting. The tangible, fast-paced, practical knowledge acquired through the ALP project prepared me for business challenges I will face daily.
– Jessica Arndt, MA ’15

“Working with the ALP team was a fantastic experience. Their level of professionalism and quality of work was impressive. At no point in the process did I feel I was working with students. Rather, it felt like these were my peers at work. The team was very receptive to feedback and asked a lot of questions. They really submerged themselves into the business problem and our brand.”
– Tomas Aria, Associate Brand Manager, Johnson & Johnson