Faculty & Staff Directory


Associate Professor of Marketing. Ph.D. Stanford. Previously taught at Babcock School and at Duke. Consumer- and brand-related consulting experience. Former marketing director, newspaper editor.

Dr. Bridges expertisse includes branding and consumer behavior.

  • Ph D, Stanford University (Marketing) - 1991
  • MA, University of Texas at Dallas (International Management Studies) - 1982
  • BA, Mass Communications (Journalism) - 1976

Research Interests

  • Consumer Response to Marketing Strategy
  • Brand Strategy

Teaching Interests

  • Principles of Marketing
  • Consumer Behavior
  • Brand Management

  • Bridges, S. ,  Marcum, B. , &  Harrison, J. (Forthcoming). The Relation Between Employee Perceptions of Stakeholder Balance and Corporate Financial Performance. SAM Advanced Management Journal.
  • Marcum, B. ,  Bridges, S. , &  Harrison, K. (2003). The Relation Between Employee Perceptions of Stakeholder Balance and Corporate Financial Performance. SAM Advanced Management Journal, 22, 55-75.
  • Bridges, S. , &  Harrison, J. K. (2003). Employee Perceptions of Stakeholder Focus and Commitment to the Organization. Journal of Managerial Issues, 14 (4), 498-509.
  • BRIDGES, S. , &  Marcum, B. (2001). Back to Business Basics: Buyers, Benefits and Brands on the Internet. Journal of Business & Entrepreneurship, 13 (Special), 71-83.
  • Marcum, B. , &  Bridges, S. (2001). Back to Business Basics: Buyers, Benefits and Brands on the Internet. Journal of Business and Entrepreneurship, 13, 71-82.
  • Bridges, S. ,  Keller, K. L. , &  Sood, S. (2000). Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links. Journal of Advertising, 29 (4), 1-11.
  • Bridges, S. , &  Harrison, J. (1999). Go International Gradually: Advice to Small Businesses from Companies with Overseas Experience. Journal of Small Business Strategy, 10 (2), 86-94.
  • Bridges, S. (1999). Oral Case Exams in Marketing: Enhancing and Evaluating Communication and Problem-Solving Skills. Marketing Education Review, 9 (3), 25-31.
  • Kirmani, A. ,  Sood, S. , &  Bridges, S. (1999). The Ownership Effect in Consumer Responses to Brand Line Stretches. Journal of Marketing, 63, 88-101.

  • 2011 - Horace Kelly Alumni Teaching Award
  • 2011 - Wake Forest University Schools of Business Faculty Spirit Award
  • 2009 - Omicron Delta Kappa Kulynych Award for Outstanding Dedication to Student Life
  • 2008 - Horace Kelly Alumni Teaching Award, Calloway School
  • 2008 - Inaugural Last Lecture Speaker, Wake Forest student body
  • 2005 - College Panhellenic Association Faculty Advisor of Year
  • 2005 - Oustanding Faculty Advisor, College Panhellenic Association
  • 2004 - College Panhellenic Association Faculty Advisor of Year
  • 2004 - Oustanding Faculty Advisor, College Panhellenic Association
  • 2003 - College Panhellenic Association Faculty Advisor of Year
  • 2003 - Outstanding Faculty Advisor, College Panhellenic Association
  • 2000 - College Panhellenic Association Faculty Advisor of Year
  • 2000 - Omicron Delta Kappa, Wake Forest student body
  • 2000 - Order of Omega, Wake Forest student body
  • 2000 - Oustanding Faculty Advisor, College Panhellenic Association
  • 1996 - Oustanding Educator, Babcock Graduate School of Management
  • 1989 - Fellow, American Marketing Association
  • -
  • - Associate member, Brand Equity Interest Group, Marketing Science Institute
  • - Runner-Up, Brand Equity Research Competition, Marketing Science Institute

  • October 23, 2014 - Build Basic Business Skills With a Management Degree, US News & World Report
  • September 20, 2014 - Master's In Management Programs Gain Global Appeal, BusinessBecause
  • November 15, 2013 - What Business Schools Don't Teach Students But Should, Entrepreneur
  • August 20, 2013 - Why B-Schools Must Educate the ?Whole Person' , Bloomberg Businessweek
  • November 26, 2010 - Bargain hunters exult as Black Friday ritual arrives, The Virginian-Pilot | more information
  • July 10, 2003 - Business-minded, Chronicle
  • August 25, 2000 - Marketing idea spreads the ad word like a virus, Business Journal
  • October 22, 1998 - NBMBAA Piedmont Triad chapters host national student case competition, Chronicle
  • May 1, 1998 - Up front - profile, Black Pages