Sweet smell of success for WFU School of Business MBA grads

11.10.2013 Alumni News, Article, Entrepreneurship, Innovation, Retail

Kevin Keller and Allen Shafer launched a men’s cologne collection in August and have seen stores in 15 states carry their Fulton & Roark product. What makes their product unusual — it’s a solid cologne. The two say they hand-pour their colognes right here in North Carolina. While both have full-time jobs, the side venture they began while MBA students has really taken off, with a feature in the Winston-Salem Journal.

“We just thought that men more than ever are interested in taking good care of themselves and are taking on new grooming habits,” Keller said in the story.

Read the full story at the Winston-Salem Journal website.