In recent days, Macy’s, The Limited, and Sears have announced store closings. The News & Record in Greensboro, N.C. interviewed WestRock Executive Director Roger Beahm of the School’s Center for Retail Innovation about the trend for the January 8 edition of the paper:
But it’s not business as usual for so many retailers to close so many stores at once, according to Roger Beahm, executive director of the Center for Retail Innovation at Wake Forest University.
“There are cycles to these things, certainly,” he said. “But it’s also not normal to be shutting down stores if you are a traditional brick-and-mortar retailer. You don’t plan on shutting down stores because that is taking you in the wrong direction relative to your growth plan.”
Read the full story at the Greensboro News & Record.