Narus presents at International Business to Business Summit

This month, Professor Jim Narus participated in the “B2B Summit” in Lima, Peru. The B2B Summit is a conference of senior managers from Peruvian businesses held in Lima each year. The event is organized by the “Instituto de Marketing Industrial B2B” (IMI B2B). IMI B2B is supported by the Gerens Graduate School of Business in Lima, Peru and the University of Chile in Santiago, Chile. During the day long conference, Narus spoke about value-based marketing, led a case discussion, and participated in a panel discussion along with senior business managers covering the topic of digital transformation in international business. Some 65 executives from around Peru attended this year’s B2B Summit.