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Motorola Sponsors Wake Forest MBA Marketing Summit

Motorola has been announced as the corporate sponsor of the 17th annual Wake Forest MBA Marketing Summit, which is taking place Feb. 8-10, 2007, in Winston-Salem, N.C.

The identity of the sponsor was kept confidential until teams competing in the event arrived in Winston-Salem on Thursday evening, Feb. 8. Once the name of the sponsor was announced, eight teams – featuring four to seven MBA students each – from around the country were given 36 hours to develop a marketing plan to solve a real marketing challenge facing Motorola.

This year’s participating teams include:

    • Dartmouth College (Tuck) 
    • Hong Kong University of Science and Technology 
    • Indiana University (Kelley) 
    • Michigan State University (Broad) 
    • University of California – Berkeley (Haas) 
    • University of Virginia (Darden) 
    • University of Washington 
    • Wake Forest University (Babcock)

Some of the past sponsors include Coca-Cola, Echostar, IBM, GlaxoSmithKline, Apple Inc., Sara Lee, Microsoft, Lowe’s Home Improvement Warehouse, R.J. Reynolds International, Wachovia Wealth Management and Yahoo!

More information about the event is available at www.mba.wfu.edu/summit.

About Motorola: Engineering Intelligence with Style
Motorola, a global communications leader, is dedicated to revolutionizing broadband, embedded systems and wireless networks to bring cutting-edge technologies into everyday life, with style.

About Babcock: A Bold Approach to Learning
Wake Forest’s Babcock School is decidedly different. Our unique approach to graduate business education gives the school’s graduates a competitive edge that employers notice. We nurture innovation and entrepreneurship, and our experiential, hands-on learning environment delivers a high return on investment.