Motorola Sponsors Wake Forest MBA Marketing Summit

2.9.2007 Marketing, News Release, School News

Motorola has been announced as the corporate sponsor of the 17th annual Wake Forest MBA Marketing Summit, which is taking place Feb. 8-10, 2007, in Winston-Salem, N.C.

The identity of the sponsor was kept confidential until teams competing in the event arrived in Winston-Salem on Thursday evening, Feb. 8. Once the name of the sponsor was announced, eight teams – featuring four to seven MBA students each – from around the country were given 36 hours to develop a marketing plan to solve a real marketing challenge facing Motorola.

This year’s participating teams include:

  • Dartmouth College (Tuck)
  • Hong Kong University of Science and Technology
  • Indiana University (Kelley)
  • Michigan State University (Broad)
  • University of California – Berkeley (Haas)
  • University of Virginia (Darden)
  • University of Washington
  • Wake Forest University (Babcock)


Some of the past sponsors include Coca-Cola, Echostar, IBM, GlaxoSmithKline, Apple Inc., Sara Lee, Microsoft, Lowe’s Home Improvement Warehouse, R.J. Reynolds International, Wachovia Wealth Management and Yahoo!

More information about the event is available at

About Motorola: Engineering Intelligence with Style
Motorola, a global communications leader, is dedicated to revolutionizing broadband, embedded systems and wireless networks to bring cutting-edge technologies into everyday life, with style.

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Wake Forest’s Babcock School is decidedly different. Our unique approach to graduate business education gives the school’s graduates a competitive edge that employers notice. We nurture innovation and entrepreneurship, and our experiential, hands-on learning environment delivers a high return on investment.