Faculty featured: What customer reviews mean for B2B procurement

1.13.2016 Faculty News, General, Multimedia, Recognition

Dr. Jim Narus and Dr. Michelle Steward are featured in BuyersMeetPoint on BlogTalkRadio for their research into how digital tools are affecting B2B procurement.

This audio interviews features their discussion on:

  • How Baby Boomers, Generation Xers and Millenials evaluate suppliers differently
  • How procurement reacts differently to positive and negative reviews and what difference the source of the interview makes
  • Are procurement professionals more willing to offer their own reviews due to the growing reliance on external supplier feedback