Dr. Jim Narus and Dr. Michelle Steward are featured in BuyersMeetPoint on BlogTalkRadio for their research into how digital tools are affecting B2B procurement.
This audio interviews features their discussion on:
- How Baby Boomers, Generation Xers and Millenials evaluate suppliers differently
- How procurement reacts differently to positive and negative reviews and what difference the source of the interview makes
- Are procurement professionals more willing to offer their own reviews due to the growing reliance on external supplier feedback