Dean of Business Steve Reinemund Featured in Charlotte Observer’s “My Favorite Titles” Column

11.5.2012 Article, Faculty News

My Favorite Titles: Where business leaders find insight and inspiration
Familiar story inspires business school’s dean
Reposted from Charlotte Observer

We catch up with Steve Reinemund, dean of business for Wake Forest University, which has an uptown Charlotte campus. He is also retired chairman/CEO of PepsiCo.

Colin Powell and Steve Jobs make for inspirational reading. And for Reinemund, so does “The Little Engine That Could,” the illustrated children’s classic by Watty Piper about perseverance.

The story line is familiar. After larger engines refuse to take on the job, a small engine pulls a train full of toys over a mountain – chanting “I think I can, I think I can” the whole time.

“When I was a child my mother used to read (it) to me,” Reinemund said.

“I can’t count the number of times that I have thought of that simple message when faced with a challenging opportunity and stepped up to do something others did not feel was possible.”

He’s now reading “Fearless: The Undaunted Courage and Ultimate Sacrifice of Navy SEAL Team SIX Operator Adam Brown,” by Eric Blehm.

And his favorite book on leadership? “Team of Rivals: The Political Genius of Abraham Lincoln,” by Doris Kearns Goodwin. Said Reinemund: “A great leader brings out the best in others despite differences in personal and political beliefs.”

My Favorite Titles offers reading recommendations from Carolina business leaders.

Great reads
It Worked for Me: In Life and Leadership
by Former Secretary of State Colin Powell with Tony Koltz
“Reminds me that integrity and common sense are critical to success as a leader.”

Steve Jobs
by Walter Isaacson
“Made me realize how impactful – worldwide – a leader with fierce passion and superior competency can be.”

The Only Way To Win
by Jim Loehr
“Winning with character and values leads to a life of significance and long-term happiness.”