Faculty & Staff Directory

Pelin Pekgun is Professor of Analytics at Wake Forest University School of Business. She was formerly a Dean's Fellow and associate professor of management science in the Darla Moore School of Business at the University of South Carolina. She also established and served as the Faculty Director of the Master of Science in Business Analytics program at the Darla Moore School of Business. Prior to that, she was a visiting assistant professor in the H. Milton Stewart School of Industrial & Systems Engineering at Georgia Tech. She received M.S. and Ph.D. degrees in industrial and systems engineering from Georgia Tech, and B.S. and M.S. degrees in industrial engineering from Bogazici University.

Prior to joining academia, Professor Pekgun led the operations research team in North America at JDA Software's Pricing and Revenue Management Group, where she worked in a variety of projects including markdown pricing for retail; forecasting and price optimization for hospitality, travel, golf, and other leisure industries. Her work with the Carlson Rezidor Hotel Group on stay night price optimization was a finalist for the 2012 INFORMS Franz Edelman Award and the 2013 INFORMS Revenue Management and Pricing Section Practice Award.

Since coming back to academia, Professor Pekgun's philosophy has been to interconnect her research, teaching, and service towards the goal of closing the gap between industry and academia and conduct academic research that can make an impact in practice. Dr. Pekgun's research interests include applications of management science and operations research in supply chain management, pricing and revenue management, marketing/operations interface, and humanitarian and non-profit operations. Her research has appeared in top academic and practitioner-oriented journals including Manufacturing & Service Operations Management, Production and Operations Management, Journal of Operations Management, Journal of Marketing, Decision Sciences, INFORMS Journal on Applied Analytics (IJAA) and IIE Transactions. She has also been passionate about analytics education and has worked towards integrating her research and industry experience into her teaching of analytics-focused, market-relevant undergraduate and graduate courses, and training students to become successful analytics professionals in the business world.

Professor Pekgun currently serves as an Associate Editor for Manufacturing & Service Operations Management and Decision Sciences journals, and the Editor of the annual special issue dedicated to the Edelman Award finalist papers for IJAA. She also serves as the Vice President of the INFORMS Practice Section and as a Board member of the Production and Operations Management Society (POMS). She formerly served in various leadership roles, including the VP of Membership and Professional Recognition on the INFORMS Board of Directors. She was recognized as one of the Top 50 Women Leaders of South Carolina for 2022 by Women We Admire.

Applications of management science and operations research in pricing and revenue management, supply chain management, marketing/operations interface, humanitarian and non-profit operations, and behavioral operations management.

Methodological expertise: Optimization, game theory, econometrics.

  • Ph D, Georgia Institute of Technology (Industrial and Systems Engineering) - 2007
  • MS, Georgia Institute of Technology (Industrial and Systems Engineering) - 2005
  • MS, Bogazici University (Industrial Engineering) - 2001
  • BS, Bogazici University (Industrial Engineering) - 2000

Research Interests

  • Pricing and Revenue Management
  • Supply Chain Management
  • Marketing/Operations Interface
  • Humanitarian and Non-profit Operations
  • Behavioral Operations Management.

Teaching Interests

  • Supply Chain Analytics
  • Pricing and Revenue Management
  • Demand Forecasting
  • Game Theory
  • Prescriptive Analytics.