Wake Forest University School of Business

NEW: Sports Analytics

The #3 MS in Business Analytics (MSBA) program in the country will now offer a Sports Analytics Concentration. Students will focus on advanced sports analytics and data engineering, and spend a semester embedded with a Division I, Power Four team as sports analytics consultants.

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Faculty Focus – Volume 3 Now Available

Our third issue of the Faculty Focus brochure recounts a spectrum of research among premier faculty at the Wake Forest School of Business. This ranges from exploring how digital media transforms decision-making to developing strategies to alleviate fatigue among auditors to investigating the impact of private equity investment in major accounting firms and more.

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Founder and CEO of Capitala Shares Insights With Students Exploring Careers in Finance

Joseph B. Alala III (JD/MBA ’96), Founder and CEO of Capitala Group, joined students in Farrell Hall for an interactive session filled with thoughtful questions and real-world insights.

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Joe Alala speaks with finance students in Farrell Hall

Shannon McKeen: When Knowledge Is Free, What Are Professors For?

In this Forbes Editors’ Pick, Shannon McKeen discusses the fundamental disruption higher education is experiencing and the strategy for maintaining value in an era where AI has commoditized information.

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Inaugural Edition of The Heart of Business – The Wake Forest School of Business Magazine Released

The new School of Business magazine, The Heart of Business, is integral to our refreshed brand identity and where you will read stories about the dedication of our incredible faculty, staff, students and alumni toward helping businesses and organizations make the world a better place.

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An opened Wake Forest School of Business magazine

Alumna’s Journey to the Center of Pro Sports

Kate Hussmann (MBA ’17) shares her experience in the sports industry as the Chief Strategy Officer for the Buffalo Bills and how her Wake Forest MBA helped prepare her for the challenges of the sports business world.

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Forbes on Wake Forest: a model for balancing credentials with character

Named by Forbes among schools adapting best to shifting admissions priorities — the Wake Forest School of Business stands out for combining academic excellence with a culture of integrity, connection, and purpose.

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An image of students at Wake Forest School of Business, celebrating. This image is associated with a highlight of a Forbes news article noting the School's successful focus on shifting preferences among prospective applicants.

Business Education at
Wake Forest University

Explore our undergraduate and graduate business programs, where students from widely diverse backgrounds and interests learn to use business to make a difference.

Undergraduate

Undergraduate Programs

Nationally-ranked Bachelor of Science degree programs in Accountancy, Business and Enterprise Management, Finance and Decision Analytics.

Working Professionals

Master of Business Administration

Offered in Winston-Salem and Charlotte across three program formats, the #1 part-time MBA program in North Carolina is designed specifically for working professionals.

Specialized Masters

Master of Science in Accounting

Open to any major, kickstart your accounting career with world-class faculty, premier internship opportunities and unmatched CPA pass rate success.

Specialized Masters

Master of Science in Business Analytics

Explore advanced methodologies for taking data from insight to impact across a range of functions, including finance, marketing, operations and human resources.

Specialized Masters

Master of Science in Management

A 10-month, STEM certified/OPT eligible program designed specifically for non-business majors and business minors who want to excel in today’s marketplace.

Supplemental Options

Pathways with Business

Explore how you can amplify any major with our diverse array of business program options.

School of Business Rankings

Our world-class programs are routinely recognized in major national and international rankings.

#1 and Top 20

#1 Part-time MBA Program in NC. Top 20 in the U.S.

U.S. News & World Report, 2025

Top 15

Online MBA Program in the U.S.

Poets & Quants, 2025

#3

MSBA Program in the U.S.

Tech Guide, 2025

#5

MSM Program in the U.S.

The Economist, 2021

#2

MSM Program For Career Opportunities

The Economist, 2021

#1 CPA Pass Rate

More often than any other school in the past 25 years

NASBA Uniform CPA Examination

#1 in Big 4 Recruiting

Highest percentage of graduates in the Big 4

Accounting Today

Top 20

Undergraduate Business Program in the U.S.

Poets & Quants, 2025

Top 10

Undergraduate Business Career Outcomes, Quality of Teaching, Advising, and Alumni Accessibility

Poets & Quants, 2025

Our People Make a Difference

School of Business faculty, staff, alumni, students, and partners each have an important role in helping to make the world a better place.

Featured Story

Optimizing Conservation

Published over 25 years ago, Jeff Camm’s interdisciplinary research helped reshape strategies used in environmental economics and conservation science and remains one of the most highly cited papers in the respective disciplines.

Featured Story

Supporting a Pro Humanitate Mission

Thomas H. Davis Professor in Business and Professor of Analytics Pelin Pekgun will share professional expertise, insights, and experiences to support the strategic thinking and planning related to Second Harvest’s operations.

Featured Story

Analyzing Innovation

As a champion for innovation and entrepreneurship, Amol Joshi was invited by NASA to join a team analyzing the efficacy of programs and partnerships that enable the agency to utilize cutting-edge technology.

Featured Story

Shaping the Future

Christina Elson, Executive Director of the Wake Forest University Center for the Study of Capitalism, will contribute her expertise to an invitation-only collective, where she and other leaders aim to drive positive change through innovation and strategic thought leadership.

Featured Story

Giving a Voice to the Voiceless

After becoming involved with helping victims of human trafficking, Dr. Stacie Petter realized she could approach the problem from a research perspective, focusing on how information technology can empower the voiceless.

Featured
Research

Explore a few of the groundbreaking ways our faculty uses research to address business and organizational issues and key societal challenges.

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Journal of Medical Internet Research

An Infrastructure Framework for Remote Patient Monitoring Interventions and Research

Claggett, J. , Petter, S. , Joshi, A. M. , Ponzio, T. A. , & Kirkendall, E. (2024)

Harvard Business Review

A Growth Strategy that Creates and Protects Value

Hofmann, D. A. , & Sumanth, J. J. (2024)

Journal of Business Research

Cultural Tightness Emancipation and Venture Profitability: An International Experience Lens

Pidduck, R. , Hechavarria, D. , & Patel, A. (2024)

Research Policy

Minding the Communications Gap: How Can Universities Signal the Availability and Value of their Scientific Knowledge to Commercial Organizations?

Nasirov, S. , & Joshi, A. M. (2023)

Journal of Financial Reporting and Accounting

Principles-Based Standards and Accountants’ Financial Reporting Judgments: Does Work Experience Matter?

Cianci, A. , & Tsakumis, G. (2024)

Business & Professional Ethics Journal

Automate, Disrupt, and Profit: The Ethics of Automation and Employment

Beets, D. , & Beets, N. J. (2024)

Our academic centers drive thought leadership and create an unrivaled connection to the market

At the cutting edge of academic research & impact

Allegacy Center For Leadership And Character

We believe a strong character is as vital as strong achievement. The Allegacy Center develops future leaders who prioritize integrity, resilience, and service, preparing students to lead with purpose in any setting.

Learn About the ACLC

Center For Analytics Impact

Powerful data is the driver behind inspired action. The Center for Analytics Impact turns insights into ideas, providing hands-on experience solving real problems with real data, while helping businesses make smarter and more efficient decisions.

Learn About the CAI

Center For Private Business

Through expert-led programming, strategic advising, and community partnerships, the Center for Private Business supports the success of businesses that span generations.

Learn About the CPB

Center For The Study Of Capitalism

How can capitalism evolve for the good of all? This center explores that question head-on, uniting scholars and thought leaders who examine how markets, policy, and purpose can coexist in a rapidly changing world.

Learn About the CSC

Our Community

We are friends to all humanity, teaching, helping, and serving, with friendship and honor.

Featured Event

“Students, faculty and staff gathered to build beds for families impacted by flooding in Western North Carolina”

Supporting NC Families in Need

Featured Alumnus

“The Wake Forest alumnus discusses his time at the University, his career journey and advice for current business students.”

Paul Griggs (’96, MSA ’97)

PwC US Senior Partner

Featured Staff

“Helping guide female entrepreneurs by coaching Design Thinking principles and problem-solving for innovation and team dynamics”

Ashley Wilcox (Director of Sustainability Initiatives)

Featured Student

“Awarded the Spirit of Wayne Calloway Award, which recognizes a student who exemplifies high personal and professional integrity, a strong sense of personal responsibility, personal and professional growth, uncommon dedication, and talent.”

Isra Al Hashimi (B.S., Business and Enterprise Management, MSBA)

School of Business News

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Shannon McKeen: Let’s Stop Calling Them ‘Soft Skills.’ They’re the Hardest Ones to Master

(Fast Company)

If we want students—and professionals—to thrive in the age of artificial intelligence, we need to stop treating soft skills like fluff. They’re complex, teachable, and foundational to success. And they need a better framework.

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5 Seemingly Innocent Spending Habits That’ll Actually Hurt Your Credit Score

(HuffPost)

Mark Johnson, Faculty Fellow in Investments and Portfolio Management, explains why closing a credit card and mismanaging Buy Now Pay Later services can lower your credit score.

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Suitcase positioned beside bed in bright room

The AI ‘Algorithmic Audit’ Could Be Coming to Hotel Room Checkout

(CNBC)

Shannon McKeen offers insights into the implementation of what he calls “algorithmic auditing” in service industries. He highlights the tension between operational efficiency and customer satisfaction and equity with the use of AI systems.

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Upcoming Events

Join the School of Business for a broad assortment of events and happenings that advance the practice of business.

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Jan

27

@5:00 PM

Link to Business: The Liberal Arts Advantage

Interested in a career in business? Come network with alumni and explore various paths to the business world with the OPCD and Academic Advising. Heavy hors d’oeuvre provided. RSVP is required! Spots are limited. RSVP here: https://wfu.joinhandshake.com/edu/events/1892894

Attend Event

Jan

30

@7:00 PM

CozyFest

Join us for our fourth annual CozyFest- a winter evening event that centers around crafting, relaxation, and connection. This year, we’re partnering with some amazing campus partners and student organizations to create an evening filled with creative and relaxing activities, a delightful assortment of teas, a tempting smores bar, and so much more! So, throw on your comfiest outfit and make plans to join us for this cozy, winter event!

Attend Event

Mar

19

@7:30 PM

Pavel Haas String Quartet

The Pavel Haas Quartet is revered across the globe for its richness of timbre, infectious passion and intuitive rapport. Performing at the worlds most prestigious concert halls and having won six Gramophone and numerous other awards for their recordings, the Quartet is firmly established as one of the worlds foremost chamber ensembles. Tickets: $5-$25; Free with WFU ID Wake Forest University and Medical School faculty, staff and retirees receive FREE admission for themselves and one guest to each Secrest Artists Series performance. WFU and Medical School Students receive FREE admission for themselves. We encourage those with a WFU ID to pre-register so we can keep track of available seats for the community at large. Our concerts regularly sell out. Those with a reserved ticket receive priority admission.

Attend Event

Apr

08

@10:00 AM

Piedmont Environmental Alliance Earth Day Fair 2026

Please visit the Special Collections & Archives booth at the Piedmont Environmental Alliance Earth Day Fair where we will have a popup exhibit along with special collections coloring cards, buttons, magnets, and stickers.

Attend Event

Apr

15

@5:00 PM

Earth Talks

Earth Talks is a series of short, student-led presentations that are focused on sustainability topics. Each talk is led by a Wake Forest student or group of students who are eager to share their knowledge, passions, or research with others in the Wake Forest community. Are you passionate about sustainability? You dont need to be an expert to present; submit your proposal to be involved soon! Stay up-to date on this event on Instagram at @SustainableWFU.

Attend Event

May

18

@12:00 AM

Spring 2026: Commencement

Spring 2026 Academic Calendar: Important dates and deadlines for the Wake Forest College (Undergraduate College) and School of Business undergraduate programs. Please visit the Registrars Office website at registrar.wfu.edu/calendars/ for the most up-to-date academic calendar information and exam schedules.

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