'You're getting a Master's in what?' School of Business featured in Wall Street Journal
"To court a generation of M.B.A.-skeptics, business schools are creating narrowly tailored degree programs designed to help young professionals hone their skills for specific industries and job functions," Kelsey Gee writes in the Wall Street Journal.
In a story by Kelsey Gee, the Wall Street Journal looks at the rise in specialized master’s programs, like the School’s Master of Arts in Management, Master of Science in Accountancy, and Master of Science in Business Analytics.
“To court a generation of M.B.A.-skeptics, business schools are creating narrowly tailored degree programs designed to help young professionals hone their skills for specific industries and job functions,” Gee writes.
“Students want a deeper expertise in specific business disciplines if they’re pursuing a graduate degree,” said Charles Iacovou, dean of the business school at Wake Forest University, which discontinued its traditional two-year M.B.A. program in 2014 and concentrated its resources around the school’s part-time M.B.A. offerings and its three specialized master’s programs.
“Ten or twenty years ago if you wanted to switch careers or advance in your job, the only mode available for doing that was the M.B.A,” Mr. Iacovou said.
Read the full story at the Wall Street Journal.
