- Bachelor's degree from an accredited college/university
- Open to all liberal arts and STEM majors
Master of Science in Management
STEM Certified – OPT Extension Eligible #5 Program in the U.S. #2 for Career Services #2 for Career Opportunities (The Economist)
Master of Science in Management (MSM) Student Day in the Life
Spend a day with Gracyn Coker as she experiences the Wake Forest MS in Management program through engaging classes, meaningful connections, and opportunities to explore Winston-Salem while preparing for a purpose-driven career.
Learn About the MSM Program
An in-depth look at the application process, core curriculum and career outcomes for the Master of Science in Management at the Wake Forest University School of Business.
MSM Career Outcomes
Wake Forest MSM graduates are making a difference at some of the world's top companies. Here are a few of their stories.
Will Harkins, MSM Graduate Solutions Product Manager, Apple
As a Solutions Product Manager at Apple, Will Harkins is focused on improving product efficiency and coherence.
Virginia Wooten, MSM Graduate PR + Social Media Marketer, Founder, Dawn
Dedicated to building community and education around exercise, Virginia Wooten developed “Dawn,” a fitness app for women on college campuses.
Hailey Brooke Weiss, MSM Graduate Sports broadcasting, ESPN & CEO, Power Move Marketing
Drawing on skills she learned as a volleyball team captain, Hailey Brooke Weiss built “Power Move Marketing,” a successful digital marketing agency with 25 full-time employees.
Sydney Shapiro, MSM Graduate Compliance Program Manager, Google
Wake Forest University School of Business gives you the tools to succeed as you build your identity capital.
Grace Macneil, MSM Graduate People Consulting Senior Consultant, EY
The most important skill I developed was an understanding of problem-solving and consulting frameworks. I use this knowledge daily in my job. Paired with my undergraduate background, the MSM degree gave me a greater understanding of the business world and how I can confidently leverage my strengths.
MSM Testimonials
Explore the Wake Forest University School of Business Master of Science in Management (MSM) through the voices of students. Hear firsthand how students develop leadership abilities, business acumen, and the professional confidence needed to thrive in any industry.
“You will feel more confident in corporate settings. You will feel really confident speaking the language of business. You will learn so many lessons, and you will meet so many amazing people that will change the way that you think about things.”
Sydnie Cockerham
“Coming into this program, I knew I loved business, and I always thought that I wanted to be in a very high level, more strategic role, but having the opportunity to go and learn more about marketing, accounting, operations, finance, it gave me a lot more perspective that otherwise I would never have.”
Christos Koumpotis
“My graduate consulting project that we did this spring - I worked with fan experience at Wake Forest Athletics to help build the Sreamin’ Deacon app. I learned so much by working with them and my team and really creating a marketing plan for them. It was super exciting and super relevant to what I do on the day to day.”
Jada Kilpatrick
“I've managed to learn how to be able to foster a lot of interpersonal connections just based on commonalities, especially considering a lot of us are going through a lot of the same things and figuring out what it's like to come back to school. So I've really been enjoying the connections that I've been making as part of the MSM program.”
Yamille Ruiz
“Having completed my undergrad at Wake Forest, I was already really familiar with how invested faculty and staff members are in the student experience, and not just you as a student, but also you as a person. I've had lots of phenomenal professors who really wanted to invest in me as a person.”
Sydnie Cockerham
“It's your opportunity to really elevate and jump start your professional career. So look inwards. Think about what you want to do, what your dreams are, and decide on what you want to get out of this program, and then as soon as you step foot on campus, just go and get it.”
Christos Koumpotis
Wake Forest MSM Featured on Poets & Quants
Norma Montague, Sr. Associate Dean of Academic Programs, was interviewed recently about MSM programs during Poets & Quants' Centre Court Specialized Masters admissions event.
MSM Average Class Profile
Class statistics averaged over the most recent three cohorts
74
Total Students
41%
Female
31%
Underrepresented Groups
32
Colleges/Universities Represented
35
Majors Represented
310
Average GRE
3.5
Average GPA
MSM Ambassadors
Wake Forest MSM Ambassadors are current students who are available and eager to answer any questions you might have. Our Ambassadors know the MSM program and the path to get there better than anyone, so they can give you the first-hand student perspective you need. We encourage you to reach out any of the ambassadors listed below via email regarding questions about the program, application process, career resources, internships, life at Wake Forest, living in Winston-Salem, or any other questions you may have.
Blair Smith
Email
City: Fuquay-Varina, NC
Undergraduate School:
UNC Chapel Hill
Major/Minor:
B.A. in Exercise and Sport Science; Minor in medicine, literature, and culture
Why did you choose to pursue the MSM / MSBA / MSA at Wake Forest?
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I chose to pursue the MSM as part of the Wake Forest PA Emerging Leaders Program to develop strong leadership skills to help me provide equitable, patient-centered care as a future PA and make a meaningful impact in medicine.
Jordan Vereen
Email
City: Durham, NC
Undergraduate School:
UNC Greensboro
Major/Minor:
Communication Studies Major, Sociology and Civic Leadership and Engagement
Why did you choose to pursue the MSM / MSBA / MSA at Wake Forest?
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MSM chose me. Coming from a communication background, I wanted to build a stronger foundation in business, strategy, analytics, and leadership. Wake Forest’s MSM gave me the opportunity to combine my people-centered communication skills with practical business knowledge and prepare for a career in consulting, business transformation, and organizational change. I chose Wake Forest because its collaborative culture and focus on developing well-rounded leaders made it the right next step for me.
Cayla Morgan
Why did you choose to pursue the MSM / MSBA / MSA at Wake Forest?
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I chose to pursue the MSM at Wake Forest because I wanted to build a stronger business foundation while expanding on the experiences I gained throughout undergrad. Coming from Spelman College, I was also excited about stepping into a new environment that would challenge me academically and personally while allowing me to bring my HBCU experience and perspective with me. What stood out about Wake Forest was the MSM program’s focus on developing students from non-business backgrounds through hands-on learning, leadership development, and exposure to different areas of business. I saw it as an opportunity to strengthen my skills in areas such as strategy, analytics, and management while preparing myself for a career where I can combine creativity, relationship-building, and business strategy.
Ann Green
Email
City: Cary, NC
Undergraduate School:
UNC Charlotte
Major/Minor:
Health Systems Management major/ Public Health minor
Why did you choose to pursue the MSM / MSBA / MSA at Wake Forest?
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I chose to pursue the MSM program here at WFU to build a strong business foundation while gaining real-world experience that could vastly expand my career opportunities.
Joseph Weaver
Why did you choose to pursue the MSM / MSBA / MSA at Wake Forest?
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I chose the MSM program because I wanted to move into less less technical careers and more business focused careers after college.
Sohaani Mota
Email
City: San Ramon, CA
Undergraduate School:
University of California, Santa Barbara
Major/Minor:
General Biology
Why did you choose to pursue the MSM / MSBA / MSA at Wake Forest?
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I chose to pursue the MSM at Wake Forest because of its unique Emerging Leaders Program. Coming from a healthcare background, I wanted the opportunity to step outside of what I was used to and gain a different perspective through business and management. Wake Forest specifically stood out to me because I really valued how involved the faculty and staff are with students and how much they genuinely want to see you succeed. I also loved the idea of being part of such a strong alumni community and having opportunities to learn more about the business world through experiences outside of the classroom. I felt like Wake Forest would give me the chance to explore a different side of myself and develop skills that I could carry with me into whatever I choose to do in the future.
Ashlyn Loper
Email
City: Windermere, FL
Undergraduate School:
University of Mississippi (Ole Miss)
Major/Minor:
Major: Public Policy Leadership Minor: Psychology
Why did you choose to pursue the MSM / MSBA / MSA at Wake Forest?
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I chose to pursue the MSM at Wake Forest to diversify my education before attending law school in the fall of 2027. I decided upon Wake Forest specifically due to the low class sizes, family feel and overall alumni network/career services that come with the University
Alyssa Sarif
Email
City: Locust, NC
Undergraduate School:
Wake Forest University
Major/Minor:
Psychology & Communications majors, Concentration in Marketing
Why did you choose to pursue the MSM / MSBA / MSA at Wake Forest?
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I chose the Wake MSM program because I wanted to further my education in Business. During my undergraduate studies, I attended WFU as a Psychology and Communications major with a concentration in Marketing. However, I was originally a Biology major! As a result, I have had a very interesting background. Come my senior year, I realized I wanted to learn more about Business before I went into the job market. Therefore, I began researching different opportunities and stumbled across the Wake MSM program. After going to consultations and meeting with Ambassadors and Alumni of the program, I knew it was perfect for me. Furthermore, I knew my senior year I wanted to deepen my studies and learn more about the opportunities in Business.
Noah Baab
Email
City: Winston-Salem, NC
Undergraduate School:
East Carolina University
Major/Minor:
Political Science, Philosophy
Why did you choose to pursue the MSM / MSBA / MSA at Wake Forest?
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I decided to enroll in Wake Forest’s MSM program as I thought it had everything I needed in terms of business knowledge and practical skills to add to my major of political science.
Riley Mann
Email
City: Fort Myers, FL
Undergraduate School:
Wake Forest University
Major/Minor:
BA in Communications; Minors in Marketing & Entrepreneurship
Why did you choose to pursue the MSM / MSBA / MSA at Wake Forest?
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I fell in love with the community here and how the staff and faculty genuinely have a student-first mindset. The resources at Wake are second to none, and I wanted to continue my education at a university that helps its students succeed. I also have an interest in Business but was never too crazy about the data/financial side when exploring my options to pursue in undergrad. I loved the marketing and more consumer-centric side of business and thought that the MSM would be a great program for me to better understand finance and analytics at a more surface/entry level while also making a hands-on impact. I love communicating and collaborating with my peers, and when I was told that MSM was focused on experiential learning more than anything else, I knew I'd be a great fit. Wake Forest is a place that wants their students to thrive, but especially the business school.
Michelle Lau
Email
City: Brooklyn, NY
Undergraduate School:
SUNY Oswego
Major/Minor:
Psychology & Interaction Design
Why did you choose to pursue the MSM / MSBA / MSA at Wake Forest?
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The experiential learning and exploratory nature of the MSM program really caught my attention. I loved that the program not only accepts students from all different academic backgrounds, but sees it as a benefit that is conducive to learning. As someone that wasn’t too sure about what they wanted to pursue as a career, I really appreciated how MSM considers you holistically as an individual and helps you build on your existing strengths. The Graduate Consulting Projects also stood out to me as someone with limited business experience. I thought that these would be great opportunities to get hands on experience working with outside company sponsors. After completing the summer GCP prep project in collaboration with Lowes Foods, I’m excited for our marketing and finance projects this fall semester!
MSM Events
Consider joining us for our next MSM event
Nov
03
@5:00 PM
Connect and Cultivate in the Campus Garden!
Join our Connect and Cultivate volunteer hours on Tuesdays 5-6 pm and Sundays 3-4 pm. No experience required; just come with closed-toed shoes and clothes you are comfortable working in.
Nov
05
@6:00 PM
Soul Spark 2026
Soul Spark 2026 Location: Wait Chapel Time: 6:00 p.m. | Doors Open at 5:30pm Stories that Ignite | Music that Moves | Inspire change for Good Soul Spark is a gathering of thought leaders and wisdom seekers a chance to sit together as a community, hear keynote talks that challenge, inspire, and share a vision for a more just and hopeful future.
Nov
06
@8:00 AM
Homecoming & Reunion Weekend
All alumni are invited back to celebrate the weekend at events such as Golden Deacs, Service of Rembrance, Party So Dear, Alumni Tailgate and so much more! Classes ending in a 1 or 6 will be celebrating milestone reunions on Friday night. For more information and a complete schedule of events, please visit https://homecoming.wfu.edu/
Nov
06
@3:00 PM
School of Business Reception at Homecoming
Join us for a drop-in reception and reconnect with faculty, staff, and fellow alumni. Guests are welcome. This reception is hosted in the Founders Living Room in Farrell Hall prior to Party So Dear. Registration is required through the Homecoming website.
Nov
07
@8:00 AM
Homecoming & Reunion Weekend
All alumni are invited back to celebrate the weekend at events such as Golden Deacs, Service of Rembrance, Party So Dear, Alumni Tailgate and so much more! Classes ending in a 1 or 6 will be celebrating milestone reunions on Friday night. For more information and a complete schedule of events, please visit https://homecoming.wfu.edu/
Nov
08
@8:00 AM
Homecoming & Reunion Weekend
All alumni are invited back to celebrate the weekend at events such as Golden Deacs, Service of Rembrance, Party So Dear, Alumni Tailgate and so much more! Classes ending in a 1 or 6 will be celebrating milestone reunions on Friday night. For more information and a complete schedule of events, please visit https://homecoming.wfu.edu/
Articles
Review articles that highlight industry trends and career paths in Master of Science in Management (MSM).
Earning a Master of Business Administration (MBA) vs. a Masters in Management (MSM) Degree
Is a Masters in Management Degree Worth It?
What Can You Do with A Masters In Management?
What is a Masters in Management?
How a MSM Degree Empowers Graduates from Every Background
How Immersive Learning Cultivates Immediate Career Impact
"One of the Most Beautiful Campuses in the World"
Wake Forest's stunning Georgian architecture and lush, impeccably maintained grounds offer both grandeur and tranquility, making the campus not just a setting for academic pursuit, but also a celebrated destination that embodies classic collegiate charm and natural beauty.
“With its stately Georgian architecture and meticulously landscaped gardens, Wake Forest’s campus embodies classic Southern charm.”
The 64 Most Beautiful College Campuses in America
“Wake Forest blends the built and natural worlds with steeples and domed roofs peeking out above the ground’s lush greenery and treelines.”
Most Beautiful College Campuses in America
“The Georgian-style buildings, clad in Old Virginia Brick with limestone details and decorative wrought iron, create a unified, timeless aesthetic.”
The 45 Most Beautiful College Campuses In The South
“The most recognizable campus building is the Wait Chapel, which is named after the university's founder Samuel Wait.”
25 of the Most Beautiful College Campuses In the South
“Ranked the most beautiful college campus in NC, going up against stunning school's like Duke and UNC Chapel Hill.”
The Most Beautiful Universities in the World
“Choosing a college isn’t only about academics or cost, it’s also about finding the place you’ll call home for the next few years.”
This Is the Most Beautiful College Campus in the U.S.
Winston-Salem, NC
The "City of Arts and Innovation" offers an affordable, vibrant lifestyle with a thriving arts scene, outdoor activities, and safe walkable neighborhoods.
Meet Your MSM Team
If you have any questions regarding the enrollment process, student life, faculty, curriculum or career resources, please schedule a consult. We look forward to helping you!
Professor Bren Varner
Associate Dean for Undergraduate Business Program & Master of Science in Management (MSM) Program; Senior Lecturer
Alex Peoples
Associate Director, Enrollment Management Recruiting
Caleigh F. McElwee
Associate Director, Market Readiness and Employment
Angela Lynde (Angie)
Senior Associate Director, Experiential Learning
Amy Viola
Associate Director, Graduate Programs Administrative Operations
AACSB International
The School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB International).
