Professor Roger Beahm

EMAIL: beahmrl@wfu.edu

PHONE: (336) 758-3392

OFFICE: Farrell 319

CV: Curriculum Vitae

Roger Beahm is an award-winning Professor of Practice in Marketing at the Wake Forest University School of Business. He is a recognized thought leader in retail and consumer packaged goods marketing and is frequently quoted in the media, with contributions in the Associated Press, The New York Times, Forbes, The Washington Post, Bloomberg Businessweek, NBC News, National Public Radio, Fox News, the Huffington Post, U.S. News and World Report, Fast Company, and ABC News/Good Morning America, as well as many others.

Roger currently serves as Director for the Wake Forest Retail Learning Labs in the Center for Analytics Impact, and was the founding Executive Director of the Wake Forest Center for Retail Innovation. He is also currently serving as faculty advisor to the Wake Forest University Marketing & Advertising Club and is a member of the School of Business Graduate Certification Committee.

Professor Beahm began teaching Marketing in the Wake Forest University School of Business in 2005, has been a member of the faculty since 2008, and has served as a Resident Professor for the Wake Forest MBA Global Immersion program, leading students to Russia, China, India, Nepal, and Nicaragua. His teaching recognitions include being recipient of the Senior Class Teaching Award, the Charlotte Evening MBA Teaching Award, and the Kienzle MBA Alumni Teaching Award.

Roger earned his B.S. (Business) and M.B.A. degrees from the University of Colorado-Boulder.

With a background in consumer packaged goods marketing / brand management at Procter & Gamble and The Clorox Company, Roger went on to found his own advertising and marketing agency and his own marketing consulting firm.

Roger is a member of the Board of Advisers for T W Garner Food Company and is owner and president of Beahm & Associates LLC, a marketing consulting firm with clients in both the business-to-business and business-to-consumer categories. Roger is also the past Chair of the Carolinas Council Board of Governors of the American Association of Advertising Agencies (4A's).

Roger has been a guest lecturer to the U.S. Army War College and has taught numerous marketing seminars in the Socialist Republic of Vietnam and the People's Republic of China.

Roger and his wife, Wendy, have 4 grown children and 15 grandchildren.

Mr. Beahm's expertise includes marketing strategy, marketing plan development, brand audits, new brand introductions, consumer packaged goods marketing, advertising, and retail marketing.