Faculty & Staff Directory


Prior to joining the faculty at Wake Forest, Dr. Boone taught courses in marketing and entrepreneurship at Duke University and worked in sales and marketing for Merck Pharmaceutical Company. He also served 26 years of combined active and reserve military service as a naval flight officer and surface warfare officer, and holds the rank of Captain, United States Navy (Retired).

Dr. Boone is a member of numerous professional organizations and serves as board president for several non-profit civic organizations.

Dr. Boone's expertise includes multivariate statistical analysis, business analytics, marketing and marketing research, consumer behavior, and behavioral decision theory.

  • Ph D, Duke Univeristy (Marketing) - 1997
  • MBA, Fairleigh Dickinson University (Management) - 1989
  • BA, UNC-Chapel Hill (Chemistry) - 1981

Research Interests

  • Dr. Boone's research interests focus on multivariate statistical analysis, analytical modeling, consumer behavior, and behavioral decision theory.

Teaching Interests

  • Dr. Boone teaches courses in business analytics, marketing research, marketing management, and new product development.

  • Boone, D. S. (Forthcoming). Consumer Preference for the Latest Technological Offering: The Impact of Chasing Technology on Consumer Purchase Behavior. In Madjid Tavana (Ed.), Analytical Approaches to Strategic Decision-Making: Interdisciplinary Considerations : IGI Global. | more information
  • Corriere, M. A. ,  Barnard, R. T. ,  Saldana, S. ,  Boone, D. S. ,  Easterling, D. ,  Hyde, A. ,  Burke, G. L. ,  Guzman, R. J. ,  Duwayri, Y. , &  Ip, E. (2015). An App-based Discrete Choice Survey Tool For Assessing Patient Treatment Preferences In Critical Limb Ischemia. Circulation, (132 (Suppl 3)), A18484-A18484.
  • Corriere, M. A. ,  Avise, J. A. ,  Stafford, . M. ,  Peterson, L. A. ,  Easterling, D. ,  Ip, E. ,  Boone, D. S. ,  Hyde, A. ,  Guzman, R. J. , &  Burke, G. L. (2015). Impact of Race and Education on Patients' Preferred Decision-Making Roles for Vascular Procedures and Perceptions of Treatment Success. Journal of the American College of Surgeons, 221 (4), S179--S180.
  • Avise, J. A. ,  Peterson, L. A. ,  Stafford, J. M. ,  Easterling, D. ,  Burke, G. L. , &  Corriere, M. A. (2014). Exploring Patient Involvement in Decision Making for Vascular Procedures. Journal of Vascular Surgery, 60 (6), 1726-1727.
  • Boone, D. S. (2012). Consumer Purchase Decisions Under Asymmetrical Rates of Technological Advance and Price Decline. International Journal of Strategic Decision Sciences, 3 (2) | more information
  • Boone, D. S. (2011). Determination of the Number of Clusters in a Data Set: A Stopping Rule x Clustering Algorithm Comparison. International Journal of Strategic Decision Sciences, 2 (4), 13. | more information
  • Roehm, M. L. ,  Roehm Jr., H. A. , &  Boone, D. S. (2004). Plugs vs. Placements: A Comparison of Alternatives for Within-Program Brand Exposure. Psychology & Marketing, 21 (1), 17-28.
  • Boone, D. S. , &  Roehm, M. L. (2002). Retail Segmentation Using Artificial Neural Networks. International Journal of Research in Marketing, 19 (3), 287-301.
  • Boone, D. S. , &  Roehm, M. L. (2002). Evaluating the Appropriateness of Market Segmentation Solutions Using Artificial Neural Networks and the Membership Clustering Criterion. Marketing Letters, 13 (4), 317-333.
  • Boone, D. S. ,  Lemon, L. , &  Richard, S. (2001). The Impact of Firm Introductory Strategies on Consumers' Perceptions of Future Product Introductions and Purchase Decisions. Journal of Product Innovation Management / Wiley, 18 (2), 96-109.

  • 2013 - Kienzle Teaching Award, School of Business
  • 2010 - Outstanding Educator of the Year, Winston-Salem Evening MBA Program, Schools of Business
  • 2010 - MBA Teaching Innovation Award, Schools of Business
  • 2009 - Outstanding Educator of the Year, Winston-Salem Evening MBA Program, Schools of Business
  • 2008 - Outstanding Educator of the Year, Charlotte Evening MBA Program, Babcock Graduate School of Management
  • 1995 - Duke University Fellowship, Duke University
  • 1995 - General Electric Faculty for the Future Minority Doctoral Student Fellowship, General Electric
  • 1995 - Member, Alpha Mu Alpha
  • 1993 - H. Naylor Fitzhugh Fellowship, National Black MBA Association, Inc.
  • 1991 - American Assembly of Collegiate Schools of Business Scholarship, American Assembly of Collegiate Schools of Business
  • 1989 - Member, Delta Mu Delta

  • October 23, 2014 - Build Basic Business Skills With a Management Degree, US News & World Report
  • September 20, 2014 - Master's In Management Programs Gain Global Appeal, BusinessBecause
  • November 15, 2013 - What Business Schools Don't Teach Students But Should, Entrepreneur
  • August 20, 2013 - Why B-Schools Must Educate the ?Whole Person' , Bloomberg Businessweek
  • November 26, 2010 - Bargain hunters exult as Black Friday ritual arrives, The Virginian-Pilot | more information
  • July 10, 2003 - Business-minded, Chronicle
  • August 25, 2000 - Marketing idea spreads the ad word like a virus, Business Journal
  • October 22, 1998 - NBMBAA Piedmont Triad chapters host national student case competition, Chronicle
  • May 1, 1998 - Up front - profile, Black Pages