The MBA Marketing Summit Case Competition features teams consisting of four to seven full-time MBA students who must develop a marketing plan to solve a real-world challenge faced by the case sponsor, VF Corporation.
VF Corporation's marketing challenge will be revealed during the dramatic kickoff event on Thursday, February 3, 2011. Teams will then work for 36 hours to prepare a creative, strategic solution that they will present to a panel of expert judges and representatives from the sponsoring company. The competition exposes students to realistic career challenges and provides employers with an opportunity to gauge the students' marketing skills under pressure.
Please explore the links to the left to learn more about past participants and how to participate in the 2011 Marketing Summit Case Competition.