In the MBA Marketing Summit Case Competition, teams consisting of four to seven full-time MBA students must develop a marketing plan to solve a real-world challenge faced by our sponsor, IBM. 

IBM's marketing challenge will be revealed during the dramatic kickoff event on Thursday, February 4, 2010.  Teams then have 36 hours to prepare a creative, strategic solution that they will present to a panel of expert judges and representatives of the sponsoring company.  The competition exposes students to realistic career challenges and provides employers with an opportunity to gauge the students' marketing skills under pressure.

Please explore the links to the left to learn more about past participants and how to participate in our 2010 event.