20th Year Anniversary of the
Wake Forest MBA Marketing Summit
February 4-6, 2010

Case Sponsor of the 2010 Marketing Summit

Supporting Sponsors of the 2010 Marketing Summit 

Every year, Wake Forest University, attracts talented marketing minds from top MBA and undergraduate programs nationally to participate in the Marketing Summit -- a student run competition that offers both graduate and undergraduate students the opportunity to apply their marketing skills and creativity to real-world marketing challenges.

For this year’s 20th anniversary, the Wake Forest Schools of Business have once again secured a true industry leader for the Marketing Summit challenge. On Tuesday, October 14, it was announced that IBM, “a company whose impact spans a century,” will be the official case sponsor for the 2010 Marketing Summit scheduled for February 4-6, 2010. With a culture that has spawned numerous Nobel prizes, IBM’s participation will continue to heighten the caliber of competition at the Marketing Summit and is sure to offer a unique challenge to the 2010 teams.

The task in February 2010 will be daunting. The marketing case will have been developed by Wake Forest MBA students in conjunction with IBM executives and kept under lock and key until the initial day of the competition when it is announced to the competing teams. In a short 36 hours, the teams will work around the clock to craft a strategic marketing plan to address the given challenge. At the end of the competition, sleep-deprived students will present their solutions to a panel of industry-leading experts. The winning team not only gets bragging rights, but also a cash prize of $50,000. Awards will also include a $10,000 second prize, $5,000 third prize for the MBA competition and $10,000 first prize, $2,000 second prize and $1,000 third prize for the undergraduate competition. Total awards of $78,000 cash are $23,000 more than last year which makes this the largest purse ever!