Our Vision & Values

Helping Businesses and Organizations Create a Better World

At Wake Forest, we believe that well-led businesses can and should make the world a better place while creating sustained value for themselves. As a team of teacher-scholars and staff members, we commit ourselves to helping businesses achieve this noble goal in everything we do. Through our teaching, scholarship, administrative and service work, and our commitment to the ideals of Wake Forest University, we develop and support principled business professionals who lead effectively by making decisions of the highest possible quality about their people, products, services, organizations, and contributions to our society.

We develop analytical, ethical business leaders driven to achieve results through a dynamic combination of thought leadership, rigorous research, academic preparation, and an unrivaled connection to the market.

We seek and develop students who are…

READY

Here, students don’t just enroll, they commit. They gain a strong theoretical and conceptual foundation, and they learn to recognize how disciplines support and interact with each other, to interpret and explain trends, and to understand the characteristics of free markets and competition. Here, being ready means embracing lifelong learning, and possessing the knowledge and acumen to be a thought leader.

ABLE

Here, students come to school prepared to work, and graduate prepared to make an impact. They learn to identify and pursue opportunities, solve problems, communicate with passion and precision, manage efficiently and effectively, inspire others, and lead by example. Here, being able means gaining market-informed and market-relevant skills, and achieving measurable results.

HONORABLE

Here, students learn to do good. They learn the value of being purpose-driven, being courageous when the moment calls for it and resilient in the face of adversity. They learn to be authentic leaders who compete and succeed with integrity, build and thrive in diverse organizations, and inspire teams to achieve collective goals. Here, being honorable means being committed to one’s profession, to society, and to making a difference in both.