Why video-based shopper analytics will bow to mobile

11.20.2014 Article, General, Retail, School News

Right now there is a shopper entering one of ten special Lowes Foods grocery stores somewhere in the state of North Carolina. She is most probably rolling her cart past the fruits and vegetable section in the front right hand section of the store where unnoticed and probably unbeknownst by her, her smartphone, which is WiFi-enabled at the moment, sends out an inaudible ping that is picked up by a nearby unobtrusive sensor.

That “ping” was sent courtesy a new initiative launched earlier this month by Wake Forest University School of Business, Lowes Food and a handful of vendors and partners including RockTenn Merchandising Displays, location analytics provider Birdzi and the Center for Advancing Retail & Technology, or CART.

Read the full story at Computerworld.