Why Super Bowl is a distinctly American cultural event

2.3.2014 Article, Faculty News, Marketing

Professor of Marketing and Executive Director of the Center for Retail Innovation Roger Beahm’s opinion piece on FoxNews.com trended as the number one opinion piece over the weekend. In it, he says “What is truly interesting is that marketers and advertisers have successfully created the Super Bowl as an ‘event’ that lasts more than just three hours on Sunday evening.”

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