WINSTON-SALEM, NC – The Wake Forest University Schools of Business Center for Retail Innovation announced that FedEx Corp. will be the official case sponsor of the 23rd Annual Marketing Summit. The eight MBA and five undergraduate teams selected from more than 50 different applicants this year were also revealed. The three-day case competition, hosted by the Wake Forest Center for Retail Innovation, is the longest-running student event at the Schools of Business and will take place Feb. 21 – 23 on the Wake Forest University campus.
The Wake Forest Marketing Summit attracts talented marketing students from the top MBA and undergraduate business programs across the globe, as well as executives from a wide variety of local, national and global corporations. The student case competition teams will be challenged to develop solutions for real-world business issues currently facing FedEx. Students have 36 hours, beginning Thursday night Feb. 21 and ending Saturday morning Feb. 23 at 8:00 a.m., when teams present recommendations to a panel of corporate judges representing the case sponsors and other global corporations.
This year’s participating MBA schools include: Wake Forest University, Carnegie Mellon University, Cornell University, University of California at Berkeley, University of Chicago (2012 winner), University of Michigan, University of Navarra (Barcelona), and University of Southern California.
Competing undergraduate schools are: Wake Forest University, Boston College, University of Maryland, Northeastern University, and University of Pennsylvania (2012 winner).
Other sponsors in addition to FedEx include: Wake Forest Center for Retail Innovation, Association of National Advertisers, Bellomy Research, Bridgestone Golf, Cheerwine, Chick-fil-A, IBM, Inmar, Lowes Foods, PepsiCo, SymphonyIRI Group, John Scarritt ’79, Texas Pete, and Twin City Quarter.
The Wake Forest University Schools of Business Marketing Summit is the premier student-run marketing case competition in the world with a record purse of $107,000 awarded to case study competition winners, with the first place MBA team taking home $75,000.
For more information, please visit: marketingsummitlive.com.