Wake Forest University Places Second in MBA Case Competition at the 23rd Annual Marketing Summit

2.25.2013 Alumni News, Article

A team of MBA students from Wake Forest University School of Business took second place and a $10,000 cash prize in the case competition at the 23rd Annual Marketing Summit over the weekend. The annual event is presented by the Wake Forest University School of Business Center for Retail Innovation and featured eight MBA and five undergraduate teams from leading business schools.

FedEx Corp., the Marketing Summit’s MBA and undergraduate case sponsor, challenged student teams to spend 36 hours developing a comprehensive marketing plan that would identify and exploit innovative customer benefits that Microsoft Windows 8 could bring to FedEx customer shipping solutions.

Members of the Wake Forest MBA case team included: Paul Chen, Kim Fisher, Guy Groff, Kevin Keller, Ryan Klein, Allen Shafer, Xander Yang.

Donald Comer, Director of Digital Access Marketing, FedEx Corp. said, “FedEx is proud to sponsor the Wake Forest Marketing Summit MBA and undergraduate case competitions. We are very impressed with the intellect, energy and insights demonstrated by the students. The teams really showcased their talent and generated a number of thought-provoking ideas for our business consideration.”

“The Wake Forest Marketing Summit is truly an international event,” said Marketing Summit co-chair, Jeanelle Feimster, MBA ’13. “More than 80,000 website hits were logged in over the weekend on our social media site www.marketingsummitlive.com. People from 59 countries joined in the festivities through participation in team voting for the fan favorite, viewing photo galleries, watching videos and reading student blogs.”

A record $107,000 in prize money was awarded on Saturday night Feb. 23 during a reception and awards gala sponsored by PepsiCo. Additional corporate sponsors for this year’s event included: Wake Forest Center for Retail Innovation, American Association of Advertising Agencies (4As), Bellomy Research, Bridgestone Golf, Cheerwine, IBM, Inmar, Lowes Foods, Marriott, SymphonyIRI Group, John Scarritt ’79, Texas Pete, and Twin City Quarter (Marriott).

The Marketing Summit is produced annually by more than 100 Wake Forest University School of Business students led by three co-chairs and faculty advisor Roger Beahm. This year’s co-chairs were: Jeanelle Feimster (MBA ’13), Adam Hanson (MBA’13) and Lauren Williams (MBA ’13). For more information on the Marketing Summit including competing teams, videos, photos, blogs and news feeds, visit: MarketingSummitLive.com.