Wake Forest conference highlights impact of analytics on business, society

Industry, government and academic leaders will explore the impact of analytics to solve problems in business, non-profits, government agencies and society at a virtual one-day conference.

The 2021 Wake Forest Conference on Analytics Impact, sponsored by the Center for Analytics Impact and the Wake Forest University School of Business, will be held Friday, April 16.

As business models change and technology evolves, the role of data in identifying trends, forecasting outcomes and making informed decisions becomes increasingly important. Conference attendees will discover analytics success factors, take a deep dive into new areas of application, and confront utilization barriers head-on.

“We have an incredible line-up of speakers from both academia and industry. If you are interested in what it takes to drive change with analytics, you will benefit from attending this conference,” said Jeff Camm, Inmar Presidential Chair in Analytics and Executive Director of the Center for Analytics Impact.

Highly accomplished in their areas of expertise, conference presenters include prominent business leaders and distinguished scholars: Tom Davenport, Babson College; Julie Swann, North Carolina State University; Doug Meiser, the Kroger Company; Dan Whitacre the Kroger Company;Jack Levis, UPS (retired); Pooja Dewan, Otis Elevator Company; David Dittmann, Procter & Gamble; Ben Martin, Hanesbrands, Inc.; Olga Matlin, CVS Health; Paula Payton, Wake Forest University School of Business.

The event is free and open to the public. Registration is required.

Informative and enlightening sessions will feature a broad range of topics:

• Return on Analytics and AI: The New Necessity
• Analytics to Promote an Efficient, Effective, and Equitable Response to the Covid-19 Pandemic
• A Nerd and Geek from Kroger: Musings on Analytics Impact
• Making an Impact: It’s Math and Psychology

A closing panel discussion will examine what it takes to successfully create and manage the analytics function within a firm. Subjects include hiring, organizational structure and return on investment.

The full agenda and registration process is available on the conference website.

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