VF Corp. to Sponsor 2011 Marketing Summit Case

10.28.2010 Article, Marketing, School News

Reposted in part from Firsthand Experiences Blog | by Paul Davis

VF Corp., a global leader in branded lifestyle apparel, is the case sponsor for next year's Marketing Summit!

Teams participating in the 21st annual case competition will have the opportunity to become familiar with two of VF's leading brands.

Graduate student teams are expected to develop innovative solutions for The North Face, while the event's undergraduate competitors are scheduled to work on a case involving Nautica.

Each year, Wake Forest University attracts talented marketing minds from top MBA and undergraduate programs nationally to participate in the Marketing Summit — a student-run competition that offers students the opportunity to apply their marketing skills and creativity to real-world marketing challenges. VF follows a tradition of landing high-quality case sponsors that have included IBM and PepsiCo.

Stay tuned. Over a short 36-hour period, teams work around the clock to craft a strategic marketing plan to address a given challenge. At the end of the competition, the sleep-deprived students present their solutions to a panel of industry-leading experts.

What's New for the Marketing Summit this Year!

  1. Our total prize money for 2011 is being raised by 32% over the previous year — from $78,000 to a new record of $103,000. This will be the first time in history total prize money exceeds $100,000!!
  2. First prize in our MBA case competition is being raised 50% over last year — from $50,000 to the new record of $75,000. This allows us to continue to be the most lucrative student-run Marketing case competition in the world.
  3. For the first time in Marketing Summit history, our undergraduate case competition will have its own "legacy" trophy — a unique sculpture that will serve as a symbol of the winner of this annual competition.
  4. In 2011, the Marketing Summit will have more sponsors than in any prior year. We now have a record seven sponsors, including VF Corporation, Sam's Club, Altria, BB&T, Cheerwine, Fleishman-Hillard, and Primo Water.