Smarter ways to shop online

3.18.2015 Article, Faculty News, General, Retail, Reynolda Campus

RockTenn Executive Director of the Wake Forest School of Business Center for Retail Innovation Roger Beahm was quoted in a U.S. News and World Report story about online shopping.

Online shopping has caught on for many reasons – not having to leave the house or wait in line are biggies. But it isn’t always ideal. Sometimes you just want to touch and feel the stuff you’re buying.

“It’s easier to trust yourself in making a smart shopping decision when you can use all of your senses – instead of just sight and sound – to evaluate and make the purchase decision,” says Roger Beahm, executive director of the Center for Retail Innovation at Wake Forest University School of Business in Winston-Salem, North Carolina.

Read the full story at U.S. News & World Report.