Professor Kenny Herbst provides the latest update on his research to determine what effect sampling has on sales and store loyalty

4.20.2010 Article, Faculty News, Retail


Sample Sale
Sampling motivates shoppers to stay in the store longer and spend more while there, according to a new study

Originally Posted on Monday, April 19, 2010 | By Carol Angrisani
Reposted from Supermarket News

Shoppers spend 34% more in-store when they are offered a sample than those who are not, according to a study to be released today at the National Association for Retail Marketing Services' annual meeting. Findings were scheduled to be discussed yesterday at NARMS' Spring Conference & Exposition at the Saddlebrook Resort in Wesley Chapel, Fla.

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