Sampling motivates shoppers to stay in the store longer and spend more while there, according to a new study
Originally Posted on Monday, April 19, 2010 | By Carol Angrisani
Reposted from Supermarket News
Shoppers spend 34% more in-store when they are offered a sample than those who are not, according to a study to be released today at the National Association for Retail Marketing Services' annual meeting. Findings were scheduled to be discussed yesterday at NARMS' Spring Conference & Exposition at the Saddlebrook Resort in Wesley Chapel, Fla.
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