WINSTON-SALEM, NC — Master of Arts in Management students at Wake Forest University Schools of Business utilized their creativity, marketing and presentation skills to compete for cash prizes while generating ideas for promoting their academic program in a first-of-its-kind Viral Marketing Challenge.
Students were encouraged to form teams and develop marketing plans to increase awareness, interest, and applications for the Master of Arts in Management program.
“There were creative and valuable ideas from every single submission, and it is clear that the students were fully engaged in the contest,” said Matthew Merrick, Senior Associate Dean for Students.
Team “Mindful Eye” comprised of: I.T. Antigha, Nicole Bracy and Allen Odenivi won first place and $4,000.
Team “MAC” with students Anthony Franklyn, Calvin Okoth-Obbo and Mihn Tran won second place and a $2,000 cash prize.
Abby Rudd and Sarah Schweppe received an honorable mention and $600.
Judging criteria for the Viral Marketing Challenge included: strategic relevance, creativity, likeliness to generate buzz, simplicity of implementation, and the return on investment. Participants had two weeks to submit proposals. The finalists presented in front of a panel of judges on Feb. 18.
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