WINSTON-SALEM, N.C.—The Wake Forest MBA Marketing Summit is providing an opportunity for area business professionals to interact with some of the best marketing minds in the field this Friday.
The forum, “Breaking Through the Clutter: How Marketers Can Reach Consumers in Today’s Technology-Driven Environment,” will be held 9-11:30 a.m. Friday, Feb. 9, in Brendle Recital Hall on the Wake Forest University campus. The forum is free and open to the public. Keynote speaker Bob Liodice, president and chief executive officer of the Association of National Advertisers, will join renowned marketing executives for an interactive forum to discuss the latest marketing trends and challenges facing businesses today.
Liodice was appointed to his current position in 2003. He was previously executive vice president, responsible for member relations and business development. He joined the ANA as senior vice president in 1995. Prior to joining the ANA, he was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster. Previous experience includes more than 15 years in marketing and financial management at Kraft General Foods, including having served as category marketing manager for the Jell-O and Bakers brands. He is a member of the boards of directors of the Advertising Council, Advertising Research Foundation, National Advertising Review Council, Partnership for a Drug-Free America, Advertising Educational Foundation and an executive committee member of the World Federation of Advertisers.
Other marketing experts participating in the Panel Discussion include Bob Gfeller, senior vice president of Advertising and Communications, Lowe’s Companies; Stephen Jones, chief executive officer of Denneen, Jones & Co.; and Chris Lowe, president of Food Service and Hospitality at Coca-Cola.
Another component of the 17th annual Wake Forest MBA Marketing Summit is the Marketing Case Competition. Teams of students from the nation’s top MBA schools gather on the Wake Forest campus to tackle a timely marketing challenge of a major corporation. Some of the past participating organizations include Coca-Cola, Echostar, IBM, GlaxoSmithKline, Apple Computer, Sara Lee, Microsoft, Lowe’s Home Improvement Warehouse, R.J. Reynolds International, Wachovia Wealth Management and Yahoo! The name of the corporation and details of the challenge are not disclosed to the MBA teams competing in the Summit’s case competition until the event begins.
For more information about the forum, please call Dusty Donaldson at 336.758.4454 or visit www.mba.wfu.edu/summit.
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