Krispy Kreme Making Positive Business Model Changes, According to Professor Michael Lord

9.8.2010 Article, Faculty News, General

Krispy Kreme Making a Comeback | by Rob Holliday
Originally aired on UNC-TV North Carolina Now

One of North Carolina's best-known companies reported earnings last week — and once again, the news was positive. Winston-Salem-based Krispy Kreme Doughnuts turned a profit for the second straight quarter. After years of struggles and a major re-structuring, the company is beginning to open new American stores again – and re-gain some of the success it had 10 years ago.