Investor's Business Daily quotes professor Holly Brower

Be creative and transparent to build ethical culture

Build values into the company’s system so everyone knows exactly what they are. Holly Brower, a professor of organizational behavior at Wake Forest University, is spending part of her summer break at drugmaker Eli Lilly. After asking 40 people what the firm’s values are, she found they knew them: excellence, integrity and respect for people. “One woman said the company’s values are part of her decision-making process every day,” she said. Read more …