Coupon Craze Means Expansion at Inmar: Professor Sherry Jarrell Explains Why on WGHP Fox 8

10.14.2011 Faculty News, General, News Release

Reposted from WGHP Fox 8


WINSTON-SALEM, N.C. (WGHP)— A jump in people using coupons is allowing a Winston-Salem company to hire 120 more people by the end of the year.

Inmar made the announcement Friday that it is hiring at all levels from entry-level to senior management. Positions include accountants, customer service representatives, operations and information technology specialists and software specialists.

On top of the newly created jobs, there are 40 open positions on their website,

Time Magazine reported nearly 340 billion coupons were redeemed at grocery stores last year, allowing Americans to save $3.7 billion. Coupon usage has grown by at least 10 percent every year for the past several years.

Dr. Sherry Jarrell, Wake Forest University professor and economist, said there is no better time than a down economy for companies like Inmar.

"They are a very sophisticated, cutting-edge company. There will be more of these companies in the future, and they are ahead of the curve," Jarrell said.

Inmar said its goal is to help businesses operate more efficiently in the couponing, pharmaceutical and promotional service fields. It currently employs nearly 800 people and has been in business for more than 30 years.