Babcock Professors to Moderate Sports Marketing Panel Discussion

8.13.2007 Article, Faculty News, General

Professors Michelle Roehm and Kenny Herbst of Wake Forest’s Babcock School will serve as moderators for a panel discussion on sports marketing as part of ISP Homecoming, a day-long event in downtown Winston-Salem on Thursday, Aug. 16, celebrating the company’s 15 years in business.

Kenny Herbst
Michelle Roehm

The panel discussion will be at 2 p.m. in the Hearn Ballroom on the second floor of the Marriott, 425 North Cherry Street. The discussion is free and open to the public.

Roehm is associate professor and the Board of Visitors Fellow in Marketing at the Babcock School. Herbst is assistant professor of marketing. They will be joined by Ben Sutton Jr., chairman and chief executive officer of ISP Sports. Panelists include:

  • Rick Chryst, commissioner of the Mid-American Conference
  • Dan Guerrero, director of athletics at UCLA
  • John Swofford, commissioner of the Atlantic Coast Conference
  • Todd Turner, director of athletics at the University of Washington
  • Wright Waters, commissioner of the Sun Belt Conference
  • Ron Wellman, director of athletics at Wake Forest University

Much of the discussion will be shaped by a question-and-answer session that will include the audience. Subjects expected to be addressed include sports marketing budgets, the differences between marketing major conferences vs. mid-major conferences, and the balance between marketing a conference and the marketing work at individual schools.

In addition to marking 15 years in business, ISP Homecoming will commemorate the company’s new headquarters and national broadcast studios. ISP works with universities throughout the Southeast and across the country to market collegiate sports in print, online, and radio and television broadcasting.

ISP Homecoming also features a parade with bands, cheerleaders and mascots as well as a block party with live music. Those events also are free and open to the public. For more information and a schedule of events, please visit

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