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MSBA
Sports Analytics Concentration

Turn Data Into Game-Changing Decisions

  • Business Analytics, Applied AI, and Immersive, Real-World Sports Experience

  • Division I, Power Four Sports Team Practicum Consulting Experience

  • Develop expertise working with team, player, and business operations performance data

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SPORTS ANALYTICS CONCENTRATION SUMMARY

Combine the #2 Business Analytics program in the U.S. with advanced sports analytics and applied AI to set yourself up for a career with a major sports organization. Gain invaluable, hands-on experience as you spend two semesters as a sports analytics consultant embedded with a Division I, Power Four football, men’s or women’s basketball, tennis, or volleyball team.

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Ideal for students who want rigorous analytics training applied to real sports contexts. No sports background or athletic experience required.

A strong fit if you are:

  • Passionate about analytics and curious about sports
  • Drawn to hands-on, applied learning over theoretical coursework
  • Interested in performance analytics, business operations, or fan engagement

There is no separate application. Apply to the MSBA program and indicate your interest in the Sports Analytics Concentration on your application.

Because the concentration includes embedded experiences with Wake Forest Athletics, enrollment is selective to ensure quality access to teams, data, and mentorship.

The Sports Analytics concentration adds focused coursework and an embedded practicum to the core MSBA curriculum.

Successful completion of the practicum and additional 6 hours (2-courses) is required in order to earn the concentration.

The Sports Analytics Concentration requires a separate tuition payment for the additional coursework of $8,700 over and above the base tuition for the MSBA program.

The Sports Analytics Concentration Journey

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Summer I

  • Statistical Thinking for Business Decision-Making
  • Python Programming for Business Analytics
  • Career Management

Fall

  • Data Management for Business Analytics
  • Machine Learning for Business Analytics
  • Data-Driven Storytelling for Impact
  • Analytics in Society
  • Decision Modeling
  • Practicum Introduction: Assessing Performance and Managing Projects

Student teams are embedded with an athletic team or sports organization and support real-time, evolving analytical needs throughout the season, working with data, at times real-time data while engaging directly with coaches, players, performance staff, or organizational leadership. Throughout the Sports Analytics Practicum, faculty advise, guide, and mentor teams as they tackle operational and strategic questions and translate insights into actionable decisions.

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Spring

  • Marketing Analytics
  • Financial Analytics and Risk Management
  • Operations and Supply Chain Analytics
  • Applied AI for Advanced Analytics

Student teams will continue to refine their work while embedded with an athletic team or sports organization with the goal of developing actionable insights that contribute to decision-making in a fast-paced, performance-driven setting.

IN PERSON
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Summer II

  • Advanced Sports Analytics and AI
  • Sports Data Engineering and Applied Analytics

MSBA Degree conferred

Online

COMMITMENT TO SPORTS ANALYTICS

Even prior to the launch of the Sports Analytics Concentration, the Wake Forest School of Business has been deeply involved in sports analytics. Watch a brief overview of a student group involved with baseball analytics.

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