Shannon McKeen, Professor of the Practice at the Wake Forest School of Business, serves as Executive Director for the Center for Analytics Impact (CAI). The Center has both research and educational missions. For research, the Center examines factors that lead to the successful application of analytics to improve the leadership and operations of organizations. In education, the Center supports Wake Forest students, alumni, and the broader community with educational opportunities and curricular and co-curricular experiential learning programs.

Prior to Wake Forest, Shannon served as the Director of Strategic Engagement with the Renaissance Computing Institute (RENCI) at the University of North Carolina Chapel Hill, taught in the UNC Kenan-Flagler MBA program, and served as a Faculty Advisor in Kenan-Flagler's STAR program. The RENCI role entailed serving as Deputy Director for the NSF-funded South Big Data Hub (SBDH) and Executive Director of the National Consortium for Data Science (NCDS) where he worked with Research Teams and Working Groups to further data science in North Carolina and nationally.

Shannon's research interests include the impact of analytics on organizational effectiveness and economic development, applying assurance of learning standards in project-based experiential learning courses, and structured problem-solving in uncertain and ambiguous circumstances. He has 25 years of executive experience in sales, marketing, and general management, with extensive expertise in growth strategies, new products, and strategic planning.

As a consultant, Shannon has worked in interim senior management roles for companies going through restructuring or strategic repositioning in the textiles space. Previously, a Vice President at Hanesbrands, Shannon worked closely with key retailers including Walmart, Target, JC Penney, Kohl's, Costco, and Victoria's Secret.

As an entrepreneur, Shannon has worked with start-up companies and with new divisions of larger companies. His work has included starting eCommerce sites in the US and China and raising capital for medical products companies. He works as a mentor at Winston Starts, an accelerator for entrepreneurs in Winston Salem.

He holds a Bachelor of Science degree in Computer Science from Williams College and an MBA from The Amos Tuck School of Business at Dartmouth College.

Team Based Experiential Learning
Consulting frameworks
Sales
Marketing
Decision Making

• MBA, Tuck School of Business at Dartmouth College (Business) - 1991
• BS, Williams College` (Computer Science) - 1985

Research Interests

• Project-based experiential learning
  Structured problem solving in uncertain and ambiguous circumstances
  Consulting Skills and Frameworks

Teaching Interests

• Structured Problem Solving
  Consulting Skills and Frameworks
  Business Analytics
  Business Modelling
  Sales
  Decision Making
  Project Management