Dr. Michelle Steward

Hendley-Lightcap Faculty Fellow in Free Enterprise & Entrepreneurship; Associate Professor

OFFICE: Farrell 361

BIOGRAPHY

Dr. Michelle D. Steward (Ph.D., Arizona State University) is an Associate Professor at the School of Business, and the Hendley-Lightcap Faculty Fellow in Free Enterprise & Entrepreneurship, at Wake Forest University.

Michelle's research interests center on issues of how marketing can drive superior performance. Michelle's research has been published in journals such as the Journal of the Academy of Marketing Science, Journal of Business Research, Journal of International Marketing, Journal of Business-to-Business Marketing, Omega: The International Journal of Management Science, Journal of Marketing Education, Journal of Marketing Theory & Practice, Business Horizons and Marketing Management Journal.

Michelle has received both the Faculty Scholarship Award and the T.B. Rose Fellowship in Business for Instructional Innovation at Wake Forest University's School of Business, and has been internationally recognized with her co-authors as the winners of the S. Tamer Cavusgil Award for the "most significant contribution to the advancement of the practice of international marketing management."

In addition to teaching in the United States, Michelle has lived abroad and worked for the Ministry of Education in the Republic of South Korea.

Michelle is an Associate Editor for the Journal of Marketing Education.

HONORS

2021 - T.B. Rose Fellowship in Business for Instructional Innovation
2021 - Wake Forest University School of Business Spirit Award
2019 - Wake Forest University School of Business Spirit Award
2017 - High Impact Scholarship Award, School of Business
2014 - Wake Forest University Meaningful Mentoring
2014 - Wake Forest University School of Business Spirit Award
2013 - Reviewer of the Year, Journal of Marketing Education
2011 - S. Tamer Cavusgil Award, American Marketing Association
2009 - The Faculty Scholarship Award, Calloway School of Business
2009 - T.B. Rose Fellowship in Business for Instructional Innovation, Calloway School of Business
2003 - Doctoral Student Teaching Excellence Award
2002 - Doctoral Student Teaching Excellence Award

IN THE MEDIA

August 8, 2019 - Pizza Franchise Plans First Slice in City , The High Point Enterprise| more information
September 1, 2018 - Investigating Negative Supplier Reviews (with Narus and Roehm) , ISM's INSIDE Supply Management
January 1, 2018 - A New Take on Customer Reviews (with Narus and Roehm) , ISM's INSIDE Supply Management
September 6, 2017 - Cool Credit Cards: Best Terms, Designs & Trends , WalletHub| more information
September 5, 2017 - International Differences in Procurement's Use of Digital Purchasing Tools with Jim Narus , Talk Radio with Kelly Barner| more information
June 26, 2017 - Ask The Experts: Celebrating Independence The Right Way , WalletHub| more information
July 8, 2016 - The Analytical Experience of Reconciling Positive and Negative Supplier Reviews with Jim Narus , Talk Radio| more information
January 13, 2016 - Incorporating Online Supplier Reviews and Evaluations in Procurement , Blog Talk Radio| more information
January 13, 2016 - Incorporating Online Supplier Reviews and Evaluations in Procurement with Jim Narus , Talk Radio| more information
January 13, 2016 - Incorporating Online Supplier Reviews and Evaluations in Procurement with Jim Narus , Talk Radio| more information
December 1, 2015 - The Influence of the Digital Environment on Decision-making in Procurement, Narus and Steward , Blog Talk Radio| more information
December 1, 2015 - The Influence of the Digital Environment on Decision-making in Procurement with Jim Narus , Talk Radio| more information
January 1, 2015 - Pink Tax| more information
January 1, 2011 - Keys to Success| more information
January 1, 2009 - Marketing and Finance Contest| more information
January 1, 2009 - Persuasion Beats Advertising| more information

RESEARCH INTERESTS

Customer feedback
Customer surveys
Superior firm performance

TEACHING INTERESTS

I teach in both our undergraduate program and our Master of Science in Management (MSM) program. In addition, I am a Faculty Affiliate of our Center for the Study of Capitalism which helps our students better understand the market economy.

EDUCATION

Ph D, Arizona State University (Marketing) - 2004
MBA, University of West Florida- 1993
BA, University of West Florida (Cultural Anthropology) - 1991

PUBLICATIONS

Marketing Management Journal

The new math in B2B online reviews: When are negatively-reviewed suppliers of interest?

Steward, M. D. , Narus, J. A. , Roehm, M. L. , & Herbst, K. C. (2024)

Journal of General Management

Patiently winning through virtuous leadership: The impact of virtuous leadership behavior on employee engagement across time

Steward, M. , Brower, H. H. , & Rea, P.

Industrial Marketing Management

The Role of Technology in Enabling Circular Supply Chain Management

Chen, L. , Jia, F. , Steward, M. , & Schoenherr, T. (2022)

Vikalpa

Pursuing digital marketing and sales transformation in an emerging market: Lessons from India's Tata Steel

Gupta, P. , Steward, M. , Narus, J. A. , & Seshadri, D. (2021)

Journal of Public Policy & Marketing

Credible Effects: The Impact of Disclosure of Material Connections within Online Product Reviews

Steward, M. , Burns, A. C. , Morgan, F. N. , & Roehm, M. L. (2020)

Journal of Business-to-Business Marketing

Tradeoffs in Supplier Ratings in Supplier Selection: Strategic vs. Non-Strategic Purchases

Boone, D. S. , Steward, M. , Narus, J. A. , & Roehm, M. L. (2020)

Asian Management Insights

Two-Way Mentoring: How Employees Can Learn from One Another

Gupta, P. , Steward, M. , Narus, J. A. , & Seshadri, D. (2020)

Industrial Marketing Management

From Transactions to Journeys and Beyond: The Evolution of B2B Buying Process Modeling

Steward, M. , Narus, J. A. , Roehm, M. L. , & Ritz, W. (2019)

Business Horizons

Triadic Relationships in Healthcare

Atilla, E. A. , Steward, M. , Wu, Z. , & Hartley, J. L. (2018)

Business Horizons

Delivering Superior Customer Experience in Solutions Delivery Processes: Seven Factors for Success

Kumar, A. , Steward, M. , & Morgan, F. N. (2018)

Marketing Management Journal

Leading Questions: A Categorization System

Steward, M. , & Scott, C. D. (2018)

Harvard Business Review

When Sales and Marketing Aren't Aligned, Both Suffer

Ritz, W. , Steward, M. , Morgan, F. N. , & Hair Jr., J. F. (2018)

Journal of the Academy of Marketing Science

An Exploratory Study of Business-to-Business Online Customer Reviews: External Online Professional Communities and Internal Vendor Scorecards

Steward, M. D. , Narus, J. A. , & Roehm, M. L. (2018)

Harvard Business Review

Corporate Ethics Can't Be Reduced to Compliance

Rea, P. , Kolp, A. , Ritz, W. , & Steward, M. (2016)

Harvard Business Review

Business Professors Need to Spend Time in Companies

Brower, H. H. , & Steward, M. D. (2015)

Operations Management Research

Exploring Supply Management Status, Internal Collaboration and Operating Performance

Hartley, J. L. , Brodke, M. , Wheeler, J. V. , Wu, Z. , & Steward, M. (2014)

Omega

Knowledge Dissemination in Operations Management: Published Perceptions Versus Academic Reality

Meredith, J. R. , Steward, M. , & Lewis, B. (2011)

Journal of the Academy of Marketing Science

The Coordination Strategies of High-Performing Account Mangers: Internal Working Relationships That Drive Success

Steward, M. D. , Walker, B. A. , Hutt, M. D. , & Kumar, A. (2010)

Journal of Business-to-Business Marketing

Exploring Intrapreneurial Ability and Supply Managers' Relationship Skills

Steward, M. , Wu, Z. , & Hartley, J. L. (2010)

Journal of Marketing Education

Using the Madeline Hunter Direct Instruction Model to Improve Outcome Assessments in Marketing Programs

Steward, M. , Martin, G. S. , Burns, A. C. , & Bush, R. F. (2010)

Journal of Business Research

Wearing Many Hats: Supply Managers' Behavioral Complexity and Its Impact on Supplier Relationships

Wu, Z. , Steward, M. , & Hartley, J. (2010)

Journal of Marketing Theory & Practice

The Influence of Different Types of Cues-to-Action on Vaccination Behavior: An Exploratory Study

Morgan, F. , McCabe, D. , Howley, M. , McCabe, J. , & Steward, M. (2010)

Journal of International Marketing

Exploring Cross-National Differences in Organizational Buyers' Normative Expectations of Supplier Performance

Steward, M. D. , Morgan, F. N. , Crosby, L. A. , & Kumar, A. (2010)

Journal of Marketing Education

A Comprehensive Analysis of Marketing Journal Rankings

Steward, M. , & Lewis, B. (2010)

Marketing Management Journal

A Typology of Coordination Strategies Employed by Business-to-Business Salespeople

Steward, M. (2009)

Journal of Business and Industrial Marketing

Role Identity and Attributions of High-Performing Salespeople

Steward, M. , Hutt, M. D. , Walker, B. A. , & Kumar, A. (2009)

Business Horizons

Facilitating Knowledge Transfer during SOX-Mandated Audit Partner Rotation

Steward, M. , Sanders, C. B. , & Bridges, S. (2009)

Marketing Management Journal

Intraorganizational Knowledge Sharing among Key Account Salespeople: The Impact on Buyer Satisfaction

Steward, M. (2008)