Faculty & Staff Directory


Dr. Michelle D. Steward (Ph.D., Arizona State University) is an Associate Professor at the School of Business at Wake Forest University. Michelle's research interests center on issues involving business-to-business marketing, and how internal working relationships drive superior performance. Within this research domain, she examines the interrelationships among salespeople, supply managers and their internal customers.

Michelle's research has been published in journals such as the Journal of the Academy of Marketing Science, Journal of Business Research, Journal of International Marketing, Journal of Business-to-Business Marketing, Omega: The International Journal of Management Science, Journal of Marketing Education, Journal of Marketing Theory & Practice, Business Horizons and Marketing Management Journal.

Michelle has received both the Faculty Scholarship Award and the T.B. Rose Fellowship in Business for Instructional Innovation at Wake Forest University's School of Business, and has been internationally recognized with her co-authors as the winners of the S. Tamer Cavusgil Award for the "most significant contribution to the advancement of the practice of international marketing management." In addition to teaching in the United States, Michelle has lived abroad and worked for the Ministry of Education in the Republic of South Korea. Michelle is an Associate Editor for the Journal of Marketing Education.

  • Ph D, Arizona State University (Marketing) - 2004
  • MBA, University of West Florida- 1993
  • BA, University of West Florida (Cultural Anthropology) - 1991

Research Interests

  • Business-to-Business Relationships
  • Sales Management

Teaching Interests

  • Principles of Marketing
  • Business-to-Business Marketing
  • Global Marketing Strategy

  • Steward, M. ,  Burns, A. C. ,  Morgan, F. N. , &  Roehm, M. L. (Forthcoming). Credible Effects: The Impact of Disclosure of Material Connections within Online Product Reviews. Journal of Public Policy & Marketing.
  • Steward, M. ,  Narus, J. A. ,  Roehm, M. L. , &  Ritz, W. (Forthcoming). From Transactions to Journeys and Beyond: The Evolution of B2B Buying Process Modeling. Industrial Marketing Management.
  • Boone, D. S. ,  Steward, M. ,  Narus, J. A. , &  Roehm, M. L. (Forthcoming). Tradeoffs in Supplier Ratings in Supplier Selection: Strategic vs. Non-Strategic Purchases. Journal of Business-to-Business Marketing.
  • Kumar, A. ,  Steward, M. , &  Morgan, F. N. (2018). Delivering Superior Customer Experience in Solutions Delivery Processes: Seven Factors for Success. Business Horizons, 5 (61), 775-782.
  • Steward, M. , &  Scott, C. D. (2018). Leading Questions: A Categorization System. Marketing Management Journal, forthcoming
  • Ritz, W. ,  Steward, M. ,  Morgan, F. N. , &  Hair Jr., J. F. (2018). When Sales and Marketing Aren't Aligned, Both Suffer. Harvard Business Review,

  • 2019 - Wake Forest University School of Business Spirit Award
  • 2017 - High Impact Scholarship Award , School of Business
  • 2014 - Wake Forest University Meaningful Mentoring
  • 2014 - Wake Forest University School of Business Spirit Award
  • 2013 - Reviewer of the Year, Journal of Marketing Education
  • 2011 - S. Tamer Cavusgil Award, American Marketing Association
  • 2009 - The Faculty Scholarship Award, Calloway School of Business
  • 2009 - T.B. Rose Fellowship in Business for Instructional Innovation, Calloway School of Business
  • 2003 - Doctoral Student Teaching Excellence Award
  • 2002 - Doctoral Student Teaching Excellence Award

  • September 1, 2018 - Investigating Negative Supplier Reviews (with Narus and Roehm), ISM's INSIDE Supply Management
  • January 1, 2018 - A New Take on Customer Reviews (with Narus and Roehm), ISM's INSIDE Supply Management
  • September 6, 2017 - Cool Credit Cards: Best Terms, Designs & Trends, WalletHub | more information
  • September 5, 2017 - International Differences in Procurement's Use of Digital Purchasing Tools with Jim Narus, Talk Radio with Kelly Barner | more information
  • June 26, 2017 - Ask The Experts: Celebrating Independence The Right Way, WalletHub | more information
  • July 8, 2016 - The Analytical Experience of Reconciling Positive and Negative Supplier Reviews with Jim Narus, Talk Radio | more information
  • January 13, 2016 - Incorporating Online Supplier Reviews and Evaluations in Procurement with Jim Narus, Talk Radio | more information
  • January 13, 2016 - Incorporating Online Supplier Reviews and Evaluations in Procurement with Jim Narus, Talk Radio | more information
  • January 13, 2016 - Incorporating Online Supplier Reviews and Evaluations in Procurement, Blog Talk Radio | more information
  • December 1, 2015 - The Influence of the Digital Environment on Decision-making in Procurement with Jim Narus, Talk Radio | more information
  • December 1, 2015 - The Influence of the Digital Environment on Decision-making in Procurement, Narus and Steward, Blog Talk Radio | more information
  • January 1, 2015 - Pink Tax | more information
  • January 1, 2011 - Keys to Success | more information
  • January 1, 2009 - Marketing and Finance Contest | more information
  • January 1, 2009 - Persuasion Beats Advertising |