Roger Beahm is a Full Professor of Practice in Marketing at the Wake Forest University School of Business. He is also the WestRock Executive Director of the Wake Forest University Center for Retail Innovation, a retail marketing center established within the School of Business to create knowledge and cultivate industry leaders through education, innovation, and collaboration. As a recognized thought leader in retail and consumer packaged goods marketing, Roger is often quoted in the media, with contributions in Bloomberg Businessweek, the Associated Press, National Public Radio, The New York Times, Fox News, the Huffington Post, U.S. News and World Report, Fast Company, and ABC News.
Roger has taught Marketing at Wake Forest University since 2005, and serves as faculty advisor to the Wake Forest Marketing Analytics Summit and the Retail & Health Innovation Challenge, two student-run competitions drawing top business schools and global corporations to campus each year. In addition, Roger has served as a Resident Professor at the Wake Forest University International Center in Managua, Nicaragua, and leads the school’s Global Immersion Experience to India.
Roger earned his B.S. (Business) and M.B.A. degrees from the University of Colorado in Boulder.
With a background in consumer packaged goods marketing/brand management at Procter & Gamble and the Clorox Company, Roger went on to found his own advertising and marketing agency and his own marketing consulting firm.
Roger is a member of the American Association of Advertising Agencies (4A’s) Carolinas Council Board of Governors where he previously served as Chair. He is also a member of the Executive Board of the Boy Scouts of America, Old North State Council, and is a past Council President. Roger is a founding member of the Board of Directors of Boundless Impact, a North Carolina-based nonprofit developed to support global initiatives in education, leadership, and economic development, and he serves on the Business Advisory Council for the Walker College of Business at Appalachian State University.
Roger has been a guest lecturer to the U.S. Army War College and has taught numerous marketing seminars in the Socialist Republic of Vietnam and the People’s Republic of China.
Roger and Wendy, his wife of 43 years, have 4 grown children and 10 grandchildren.